E49 - Video as a Sales System: Strategy Before Content with Chris Inman

In this episode of the Pipelineology podcast, Gary is joined by Chris Inman, founder of I.D.E.A. Cleveland, who shares his path from high school video work to sports broadcasting and corporate video production before shifting to helping small businesses use video to grow. Chris explains the “content treadmill” and argues most businesses fail with video because they don’t decide what each video is supposed to do for sales. He emphasizes strategy before content, setting goals and KPIs tied to leads and revenue, and building trust and authority over time through a customer journey that turns cold audiences into warm leads. Chris outlines a framework to ask before hitting record - who the content is for, why they would

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E49 - Video as a Sales System: Strategy Before Content with Chris Inman is an episode from Pipelineology by Gary Ruplinger.

This episode is 37:44 long.

This episode was published on Feb 26, 2026.

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