E40 - Mastering Trade Shows and Public Relations with Rob Felber

In this episode of The Pipelineology Podcast, Gary chats with Rob Felber, President of Felber Public Relations and Marketing, about the intricacies of public relations and trade shows. Rob brings over 32 years of experience working with manufacturers in the B2B sector. They discuss the importance of planning for trade shows, from pre-show preparations to in-show tactics and post-show follow-ups. Rob emphasizes the significance of establishing a theme, leveraging advertising opportunities, and creating engaging booth setups. He also highlights the value of building relationships with trade show media to gain valuable coverage. The conversation provides insights for companies looking to maximize their trade show investment and improve their public relations efforts. 00:00 Introduction and Guest Welcome 00:21 The Importance of Trade Shows 00:59 Rob Felber's Background 02:13 Pre-Show Planning Essentials 08:20 Effective Booth Design and Layout 10:08 Engaging Attendees During the Show 17:48 Staffing and Managing Your Booth 23:39 Internet Tips for Trade Shows 25:10 Maximizing Booth Space and Hospitality Suites 26:58 Post-Show Follow-Up Strategies 27:19 The Importance of Public Relations at Trade Shows 28:09 Effective Post-Show Communication 31:42 Leveraging Social Media and Photos 34:05 Engaging with Trade Show Media 42:23 Resources and Final Thoughts felberpr.com robfelber@felberpr.com 330-963-3664

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E40 - Mastering Trade Shows and Public Relations with Rob Felber is an episode from Pipelineology by Gary Ruplinger.

This episode is 45:25 long.

This episode was published on Nov 13, 2025.

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