NO 92: Failure to Launch...Planned Giving

In this thought-provoking episode, PGgrowth President and Co-Founder Ed Sluga revisits a critical question: Why are so many charities still struggling to embrace planned giving? Back in 2017, PGgrowth launched an in-depth research initiative to understand how charities across the country were engaging with planned giving—an often-overlooked yet powerful source of revenue. Now, in 2024 and into 2025, we've gone back to the roots of that original survey, updating it and gathering fresh responses to see how things have evolved. The findings? While planned giving remains a deeply untapped opportunity for sustainable funding, many organizations are actually stepping back from it. Tune in as Ed reflects on what this means for the sector, why this revenue stream continues to be underutilized, and what your organization can do to avoid becoming a part of the trend—and instead, lead the way forward.

You can listen to NO 92: Failure to Launch...Planned Giving online on Radio and Podcast. Open the player on this page to stream the available audio.

NO 92: Failure to Launch...Planned Giving is an episode from PGgrowth - Planned Giving podcast by Ed Sluga, CFRE.

This episode is 60:57 long.

This episode was published on Apr 8, 2025.

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