N0 85: DRIVING PG FORWARD Understanding Your Opportunity Gap

In this second pod focusing on our webinar series Driving PG Forward from the Fall of 2023, Ken Ramsay - noted planned giving expert and data guru - gives one of the best arguments for understanding your organization's data and planned giving opportunity I have ever heard – and I have heard Ken talk about this many times before. It is all about the gap. The gap is the space between your current planned giving successes and your planned giving potential. Until you take the time to understand the true revenue potential that is within your stakeholder base, it will be difficult for your organization to chart the necessary path to maximize success. It is a fundamental next step after determining the characteristics of the type of program you should be operating. It will help drive your program forward.

You can listen to N0 85: DRIVING PG FORWARD Understanding Your Opportunity Gap online on Radio and Podcast. Open the player on this page to stream the available audio.

N0 85: DRIVING PG FORWARD Understanding Your Opportunity Gap is an episode from PGgrowth - Planned Giving podcast by Ed Sluga, CFRE.

This episode is 13:14 long.

This episode was published on Feb 20, 2024.

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