The high cost of 'treat yourself' culture in South Africa

Motheo Khoaripe, standing in for Stephen Grootes, speaks to Warren Ingram, financial advisor and co-Founder of Galileo Capital, about how the constant "you deserve to treat yourself" message pushed by advertisers and influencers encourages short‑term gratification, fuels debt and overspending. They unpack how it ultimately undermines the long‑term financial security of many South Africans already under pressure from rising living costs. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 6 pm to 8 pm (SA Time) to The Money Show with Stephen Grootes broadcast on 702 and CapeTalk For more from the show, go to or find all the catch-up podcasts here

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The high cost of 'treat yourself' culture in South Africa is an episode from Personal Finance by Primedia Broadcasting.

This episode is 20:32 long.

This episode was published on Apr 14, 2026.

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