Visibility Without Value Is Vanity
Some time back, a young gentleman sent me a proposal. He wanted to help authors and speakers gain visibility on LinkedIn, TikTok, Instagram,...
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Personal Branding Podcast
Join my weekly discussions and interviews on Personal Branding | Personal Development | Publishing | Providing inspiration and teachings on branding, social media and authoring. I'm your hos...
Episodes
20 of 43 episodesTechnology: The Brand Game Changer
The Brand Game Changer “The world is fast changing, and until you learn to adapt and adjust to stand out from the masses, you will fad...
They Named It!
Why Brand Names Matter More Than You Think Let me tell you something my kids taught me — completely by accident — that I haven’t been...
How to Attract High-Value Clients Who Pay, Refer, and Return
The Power of Repeat Business Today, I want to talk about clients, customers, and the real value of repeat business. Let me begin with an exp...
Your Competitor is One Click Away: How African Brands Can Stay Ahead
— Brand Loyalty Diversion It is often said that customers cling to a particular brand or product for years because of loyalty. And yes, bran...
Tools, Technology, and Trust: The Three Pillars of a Modern African Brand
Today, I want us to reflect on three critical things I believe micro, small, and medium business owners, startups, and growing brands must i...
The Rhino’s Horn Effect
When Your Greatest Strength Becomes Your Blind Spot Today, I want to introduce a concept I call The Rhino’s Horn Effect , drawn from my book...
Why the Most Enduring African Brands Are Built on Character, Not Campaigns
“If the character is wrong, changing the font size won’t fix it” — Herman Zapf Today, we are looking at ‘CHARACTER. The ch...
Why Strategic Silence Is One of the Most Powerful Personal Branding Tools
The Silent Brand Series Today, when you turn everywhere, people are screaming, shouting, yelling, and selling. If you are not careful, you w...
How Silent Brands Dominate in a Noisy Digital World — Lessons for Africa
How Quiet Brands Dominate in a Noisy World “Being a silent brand doesn’t mean rejecting marketing, technology, or AI—it’s about seeing...
Why Sampling Is the Smartest Low-Cost Marketing Strategy for African Businesses
During one of my trips, I walked into a mall and noticed a beautifully arranged automobile showroom. Shiny Range Rovers were lined up, polis...
Brand Imitation in Africa: The Real Risks, the Lessons, and How to Protect Your Brand
Not long ago, I was on a long drive. My phone battery was running dangerously low, and I had forgotten my car charger. The previous night, I...
Resilience Branding: 7 Lessons from Celine Dion Every African Professional Can Apply
Today, I would like us to discuss brand legacy, but not in an abstract sense. I’m talking about how a personal brand can live long aft...
From Brand Sketch to Masterpiece: How to Build a Brand That Lasts in Africa
Why Drafting, Prototyping, and Preparation Matter in Your Work Where are your sketches? Great things don’t come cheap! Today, I’d like...
If Big Brands Advertise, Why Aren’t You? The Case for African SME Marketing
If Giants Advertise, Why Aren’t You? Today, we are looking at marketing and the need for advertisement amidst all the digital stuff, s...
From Boredom to Boardroom: How African Professionals Turn Downtime into Brand Capital
Birthing Creativity Unusual Ways. “Kids don’t wait for permission to be creative—they just get bored enough to try something new...
Brand Legacy Planning in Africa: How to Pass Your Brand to the Next Generation
Ways to Preserve Your Brand for the Next Generation “Documentation is the oxygen your business needs to breathe beyond your lifetime.&...
How to Stay Relevant as an African Professional in a Fast-Changing Market
In An Evolving, Tech-Driven World “Stay curious. What worked five years ago may no longer work today—keep refreshing your skills.̶...
How to Master Your Craft and Build a Personal Brand Around Your Art in Africa
“You don’t grow by showing up everywhere—you grow by going deep somewhere.” — Bernard Kelvin Clive There’s an undeniable a...
Building a Brand with Stories that Sell with Loren Nelson
Welcome to another episode of Your Personal Branding Podcast . Bernard Kelvin Clive here. Today, I have a special guest with me — Loren Nels...