REALLY Messing Up An MSP 'Discovery Call'
A discovery call is the thing that turns a warm lead into a booked sales meeting – here’s a 6 part format for getting the most from them. Al...
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Paul Green's MSP Marketing Podcast
This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advic...
Episodes
20 of 359 episodes
MSP's Ultimate Guide To Winning Financial Services Clients
If your MSP is looking for a vertical that ticks almost every box, then financial services might be the one… here’s why. Also this week, the...
MSPs: How To Win Back Clients Who Left
For MSP’s, winning back past clients is actually one of the easiest and cheapest opportunities… are you overlooking this? Also this week, th...
MSPs: Never Talk About AI Like This
Let’s discuss how MSPs can talk about AI without sounding like everyone else to win more consulting opportunities. Also this week, the prici...
SPECIAL: MSP Marketing Audit (3 of 3) - Focus On Revenue
We’re finishing our three part marketing audit with a focus on revenue protection. There is a gold mine sitting inside your existing client...
SPECIAL: MSP Marketing Audit (2 of 3) - Generating Leads
This is part two of our three-part marketing audit where we’re auditing your lead generation machine using my three-step lead generation sys...
SPECIAL: MSP Marketing Audit (1 of 3) - Do you have these fundamentals?
To mark our 350th episode I’m giving you a complete audit of your MSP’s marketing. By the end of this you’ll know exactly where to focus you...
How MSPs Can Find New Clients With Direct Mail
MSPs not yet using direct mail to warm up leads are missing out on a major marketing channel – here’s five ideas to get started. Also this w...
MSPs' Greatest Sales Weapons
Here are six psychological weapons of influence that you can apply to your MSP’s marketing to win more clients. Also this week, three hot ma...
MSPs: Use Webinars To Find Hot Prospects
Let’s look at why webinars are an amazing way for MSPs to grow their business primarily because most MSPs aren’t doing them. Also this week,...
Are Facebook Ads Suddenly HOT Again For MSPs?
Facebook has a new ad system that could be a game changer for MSPs. Also this week, where should you put your LinkedIn energy… personal prof...
The 4 types of CRMs used by MSPs (and which is best)
How to choose the best CRM for your MSP by answering a few key questions. Also this week, the most important metrics to focus on, and how MS...
Focusing On Tech Doesn't Grow Your MSP
MSPs must build audiences and relationships before selling IT support, which is why marketing is so important. Also this week, why technical...
Deep Dive: How MSPs Win Healthcare Clients
MSPs love healthcare practices for many reasons, so here’s how to reach them and win them as clients. Also this week, the 5 questions your M...
What Happens When You Copy Another MSP
Most MSPs are just copying other MSPs’ marketing and this is a massive problem. Here’s what to do instead. Also this week, LinkedIn’s big al...
MSPs: Hiring A Salesperson Is A Mistake
The average MSP does not need a full time salesperson, here’s what you really need. Also this week, five cool marketing ideas from other sec...
MSPs Using LinkedIn To Find Clients: NEW WARNING
MSPs, there’s a danger lurking inside my marketing advice… platforms like LinkedIn, Facebook and Instagram are actually “borrowed audiences”...
Grow Your MSP 10x Faster With Co-managed IT
Hello and welcome to a very special edition of the podcast. For the first time ever, we’re doing a complete deep dive into one of the bigges...
Find new MSP clients: Only THIS marketing works
Your MSP’s marketing should feel repetitive to you but fresh to the people seeing it… here’s how that works. Also this week, what margins sh...
These 4 things will mend your MSP's website
Your website is having conversations on your behalf because that’s its job… it’s there to explain who you are, what you do, and why someone...