The Real Reason Prospects Choose One MSP Over Another
MSP’s should build their marketing around a personal brand rather than building it around the business, and here’s why. Also this week, hiri...
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Technology
Paul Green's MSP Marketing Podcast
This is a show only for Managed Service Providers and IT support companies. It's made in the UK, and is designed for MSPs all over the planet. Every week we have loads of very specific advic...
Episodes
20 of 366 episodes
This Crazy Mistake Stops MSPs Capturing Leads In 2026
Is your lead magnet being ignored? It’s a common experience for MSPs and today I want to talk about why that happens and what actually works...
How Introvert MSPs Can Be Better At Networking Than Extroverts
The vast majority of MSPs are introverts but you can still go out and do networking or speak at a public event, if you know how. Also this w...
Step By Step: Attracting New Clients With Your MSP's Origin Story
The most powerful way for an MSP to let a prospect know who you are before they’ve ever spoken to you, is to tell them your origin story… fi...
SPECIAL: Fast Growing MSPs Do Just TWO Things Differently
What’s the difference between MSPs that are standing still right now and those that are rocketing ahead? It’s a special episode today becaus...
Full Guide: Setting Up Emails That Create MSP Clients
A simple automated email sequence is one of the highest return marketing assets that your MSP can build… here’s how to get started. Also thi...
Writing The ONE Piece Of Content That Generates MSP Leads
Case studies are the single most powerful piece of marketing in an MSP’s toolbelt, here’s how to get started. Also this week, is it ever a g...
REALLY Messing Up An MSP 'Discovery Call'
A discovery call is the thing that turns a warm lead into a booked sales meeting – here’s a 6 part format for getting the most from them. Al...
MSP's Ultimate Guide To Winning Financial Services Clients
If your MSP is looking for a vertical that ticks almost every box, then financial services might be the one… here’s why. Also this week, the...
MSPs: How To Win Back Clients Who Left
For MSP’s, winning back past clients is actually one of the easiest and cheapest opportunities… are you overlooking this? Also this week, th...
MSPs: Never Talk About AI Like This
Let’s discuss how MSPs can talk about AI without sounding like everyone else to win more consulting opportunities. Also this week, the prici...
SPECIAL: MSP Marketing Audit (3 of 3) - Focus On Revenue
We’re finishing our three part marketing audit with a focus on revenue protection. There is a gold mine sitting inside your existing client...
SPECIAL: MSP Marketing Audit (2 of 3) - Generating Leads
This is part two of our three-part marketing audit where we’re auditing your lead generation machine using my three-step lead generation sys...
SPECIAL: MSP Marketing Audit (1 of 3) - Do you have these fundamentals?
To mark our 350th episode I’m giving you a complete audit of your MSP’s marketing. By the end of this you’ll know exactly where to focus you...
How MSPs Can Find New Clients With Direct Mail
MSPs not yet using direct mail to warm up leads are missing out on a major marketing channel – here’s five ideas to get started. Also this w...
MSPs' Greatest Sales Weapons
Here are six psychological weapons of influence that you can apply to your MSP’s marketing to win more clients. Also this week, three hot ma...
MSPs: Use Webinars To Find Hot Prospects
Let’s look at why webinars are an amazing way for MSPs to grow their business primarily because most MSPs aren’t doing them. Also this week,...
Are Facebook Ads Suddenly HOT Again For MSPs?
Facebook has a new ad system that could be a game changer for MSPs. Also this week, where should you put your LinkedIn energy… personal prof...
The 4 types of CRMs used by MSPs (and which is best)
How to choose the best CRM for your MSP by answering a few key questions. Also this week, the most important metrics to focus on, and how MS...
Focusing On Tech Doesn't Grow Your MSP
MSPs must build audiences and relationships before selling IT support, which is why marketing is so important. Also this week, why technical...