A People-Centric Approach To Business—Chuck Surack (Ep 32)

Chuck Surack is the founder of the online music retailer Sweetwater. The business employs over 1800 people and is privately owned by Chuck and his wife. Chuck's business began in 1984 with a now legendary story of his discovering and reverse engineering the Kurweil keyboard. The business has expanded in many directions since. While many businesses are struggling amidst the pandemic, Sweetwater is currently thriving. Chuck has long been a supporter of his community and businesses of his hometown Fort Wayne, Indiana. We talk about the importance of putting people first, constant professional development, and the little touches that help a business stand out. Episode Highlights We start by talking about growing up in Indiana (05:44) and go on to discuss: (07:55) A high touch customer experience (12:45) Building a strong culture (19:09) Supporting and growing other businesses (25:00) The changing music scene amidst the pandemic (30:25) Buying back a company (40:12) Personalizing product and packaging (44:15) Professional development as a company priority For more resources and show notes go to MorningTempo.com

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A People-Centric Approach To Business—Chuck Surack (Ep 32) is an episode from Partner4Leads Biz Podcast by Roberto R Hernandez (Robonzo).

This episode is 59:09 long.

This episode was published on Jun 17, 2020.

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