The Way We're Built

Facing hard times in the early 1990s, Subaru of America is trying to understand who exactly buys their sturdy but drab brand of cars. That's when one marketing executive notices a peculiar niche in their focus groups—lesbian women. In the conservative corporate culture of Subaru, a group of marketing executives will try to turn the company's fortunes around through a secretive marketing campaign. JOUNALIST: ALEX MAYYASI EDITING: THOMAS CURRY MUSIC, SCORING & SOUND-DESIGN: DOMINIC GOZO VOICE: NESBA CRENSHAW Hosted on Acast. See acast.com/privacy for more information.

You can listen to The Way We're Built online on Radio and Podcast. Open the player on this page to stream the available audio.

The Way We're Built is an episode from Paperless by Vespucci.

This episode is 35:03 long.

This episode was published on Jul 20, 2023.

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