061: March 2019 News Current Events & Controversy
Questions answered on this episode When multiple agencies handle one customer account, how does Google calculate/allocate ad spend for each...
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Paid Search Magic
Welcome to Paid Search Magic – A podcast delivering weekly magic lessons from your favorite PPC professionals and Subject Matter Experts. Get inspired, grow your powers, enchant your clients...
Episodes
10 episodes060: Keeping up with Google Grants with Eddie Laing
This is episode #60 and it’s our 2nd installment of SuperPower Spotlight, where we interview paid search marketers with deep experience in a...
059: Conversational Marketing with Dave Gerhardt
Book https://www.drift.com/conversational-marketing-book/ https://www.amazon.com/Conversational-Marketing-Companies-Chatbots-Generate/dp/111...
058: How to Speak Your Client’s Love Language
Resources from this episode: 5 Love Languages defined: https://www.5lovelanguages.com/2018/06/the-five-love-languages-defined/ Giftolology:...
056: Superpower Spotlight: Evan Sanchez – Exploring the Home Goods Vertical
This is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and on these episodes we’...
055: Take Over Google Ads Accounts like a Pro (And Bing Ads, too!)
This is episode #55 and today we’re switching gears a bit to talk about the source of a lot of anxiety and confusion for paid search manager...
054: The D.R.E.A.M Framework for Pitching & Winning Dream Clients
Welcome to the Paid Search Magic Podcast, where we discuss client management, digital advertising and paid search on Google Ads and Bing Ads...
053: Setting the Right Client Expectations
You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, a...
052 January 2019 News Current Events & Controversy
Resources: Google Ads add-on in Google Sheets updates: https://support.google.com/google-ads/answer/9158197 YouTube ad pods: https://www.blo...
051: Quality Score: The Art, the Science, the Mystery
This is episode #51, and today we’re talking about “Quality Score”. If you’re brand new to Google Ads you may not have heard of QS, and if t...