Business

Paid Search Magic

Amy Hebdon: Paid Search Magician

Welcome to Paid Search Magic – A podcast delivering weekly magic lessons from your favorite PPC professionals and Subject Matter Experts. Get inspired, grow your powers, enchant your clients...

Episodes

10 episodes

061: March 2019 News Current Events & Controversy

Questions answered on this episode When multiple agencies handle one customer account, how does Google calculate/allocate ad spend for each...

34:53Mar 16, 2019

060: Keeping up with Google Grants with Eddie Laing

This is episode #60 and it’s our 2nd installment of SuperPower Spotlight, where we interview paid search marketers with deep experience in a...

40:15Mar 8, 2019

059: Conversational Marketing with Dave Gerhardt

Book https://www.drift.com/conversational-marketing-book/ https://www.amazon.com/Conversational-Marketing-Companies-Chatbots-Generate/dp/111...

43:39Feb 27, 2019

058: How to Speak Your Client’s Love Language

Resources from this episode: 5 Love Languages defined: https://www.5lovelanguages.com/2018/06/the-five-love-languages-defined/ Giftolology:...

40:11Feb 14, 2019

056: Superpower Spotlight: Evan Sanchez – Exploring the Home Goods Vertical

This is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and on these episodes we’...

46:40Feb 5, 2019

055: Take Over Google Ads Accounts like a Pro (And Bing Ads, too!)

This is episode #55 and today we’re switching gears a bit to talk about the source of a lot of anxiety and confusion for paid search manager...

37:03Jan 25, 2019

054: The D.R.E.A.M Framework for Pitching & Winning Dream Clients

Welcome to the Paid Search Magic Podcast, where we discuss client management, digital advertising and paid search on Google Ads and Bing Ads...

37:41Jan 20, 2019

053: Setting the Right Client Expectations

You're listening to the Paid Search Magic Podcast. It's your weekly deep dive into Search Engine Marketing, Google Ads, client management, a...

50:36Jan 11, 2019

052 January 2019 News Current Events & Controversy

Resources: Google Ads add-on in Google Sheets updates: https://support.google.com/google-ads/answer/9158197 YouTube ad pods: https://www.blo...

35:10Jan 7, 2019

051: Quality Score: The Art, the Science, the Mystery

This is episode #51, and today we’re talking about “Quality Score”. If you’re brand new to Google Ads you may not have heard of QS, and if t...

42:32Dec 7, 2018