Louisa Frahm on News SEO: Google Trends, AI & Content Strategy Explained

- In this episode of the Page 2 Podcast, Jon Clark and Constance Chen sit down with Louisa Frahm, former ESPN SEO Director and Google Trends curator, to break down the evolving world of news SEO, AI-driven search, and audience-first content strategy. Louisa shares deep insights from her decade-plus experience shaping SEO strategies at major media brands, revealing how to win editorial buy-in, leverage Google Trends for real-time opportunities, and build scalable content systems that thrive in the age of AI Overviews and zero-click search. From practical newsroom tactics to forward-looking SEO frameworks, this episode is packed with actionable strategies for SEOs, content teams, and media professionals navigating today’s rapidly changing search landscape. 📊 In This Episode • 🎯 How to turn skeptical editors into SEO allies through training and trust • 📈 Why “simple is not stupid” is the key to winning with Google Trends • ⚡ How to use rising queries for real-time content ideation • 🧠 The power of utility content and question-based SEO strategies • 🔄 Why content refreshing is critical in the age of AI and zero-click search • 🏆 Real-world ESPN case studies on evergreen + breaking news strategies • 🔗 How to build effective internal linking and content hubs • 🌍 Why SEO is shifting into full audience strategy across platforms • 🎥 How TikTok, YouTube, and Reddit are reshaping search visibility • 🔍 The role of EEAT in an AI-driven search ecosystem This episode delivers a masterclass in modern SEO—blending newsroom experience, AI insights, and real-world strategy into one powerful conversation. 👉 Don’t miss future SEO insights—

You can listen to Louisa Frahm on News SEO: Google Trends, AI & Content Strategy Explained online on Radio and Podcast. Open the player on this page to stream the available audio.

Louisa Frahm on News SEO: Google Trends, AI & Content Strategy Explained is an episode from Page 2 Podcast by Jacob Stoops.

This episode is 00:55:00 long.

This episode was published on Apr 6, 2026.

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