Breaking News Is Up 103% While Evergreen Tanks — Shahzad Abbas on AI Overviews

- In this episode of the Page 2 Podcast, Jon Clark sits down with Shahzad Abbas, VP of AI and Search Strategy at Define Media Group, to explore how AI is transforming the economics of news publishing, search visibility, and audience growth. Shahzad shares insights from a massive analysis of billions of clicks, revealing why breaking news is still thriving, how Google Discover is overtaking traditional search for many publishers, and why that traffic may be less valuable than it appears. The conversation digs into the changing role of SEO, the rise of answer engines, AI-driven search behavior, and what publishers need to do to stay visible as the search landscape evolves. 📰 In This Episode • Why breaking news still performs well in an AI-driven search world • How Google Discover is changing traffic patterns for publishers • Why Discover traffic can be high-volume but lower-value • What AI search means for newsrooms, publishers, and SEO teams • How publishers should rethink visibility beyond traditional Google Search • The role of Search Console data in understanding real performance • Why collaboration, experimentation, and adaptability matter in modern SEO • Shahzad’s perspective on leadership, consulting, and building strategy in fast-changing environments This episode is a valuable listen for publishers, SEO professionals, content strategists, and media leaders trying to understand what visibility looks like in the age of AI and answer engines.

You can listen to Breaking News Is Up 103% While Evergreen Tanks — Shahzad Abbas on AI Overviews online on Radio and Podcast. Open the player on this page to stream the available audio.

Breaking News Is Up 103% While Evergreen Tanks — Shahzad Abbas on AI Overviews is an episode from Page 2 Podcast by Jacob Stoops.

This episode is 00:52:35 long.

This episode was published on May 11, 2026.

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