Botivo: Building a drinks brand from scratch, with Imme Ermgassen

Today on the podcast we have Imme Ermgassen co-Founder of Botivo, the award winning aperitivo. Botivo is hard to describe, it’s labelled a Botanical Aperitivo. It’s a small batch product, made on a farm, and is a great alcohol-free. Botivo puts it plainly saying it will “blow your mind once you taste it”. The product was started by Imm’s co-founder Ben who ran a business creating new drinks concepts and ran a bar service at high end events. In Lockdown, when everything was closed, he had the chance to tinker on an idea he’d had for a while - a unique non-alcoholic aperitif. He eventually bottled it. On a chance encounter, that we talk about in this podcast, Imme joined him a few months later to turn Botivo into what it is today. A brand builder by trade - having led major brands across multiple categories, she joined Botivo as co-founder - and helped bring it to market - from restaurants like the River Cafe to chains like Waitrose, to raise capital and hire a team. In this show, we talk about everything from how to run a business when you have a family, the secret to distribution and her killer playbook formula for perfect brand positioning - whatever you are building,. It’s a perfect episode for anyone who’s ever considered bottling one of their own creations, or wondered how to build a brand that stands out. I hope you enjoy the episode! Hosted on Acast. See acast.com/privacy for more information.

You can listen to Botivo: Building a drinks brand from scratch, with Imme Ermgassen online on Radio and Podcast. Open the player on this page to stream the available audio.

Botivo: Building a drinks brand from scratch, with Imme Ermgassen is an episode from Out of Hours: The Podcast by Georgia Ritter.

This episode is 55:50 long.

This episode was published on Jan 28, 2025.

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