The Future of AI Agents and Agentic Commerce

Are we moving too fast in the world of agentic commerce — a new paradigm in online shopping where AI agents act on behalf of consumers, facilitating transactions and product discovery? Unlike traditional e-commerce, where consumers interact directly with platforms, agentic commerce leverages advanced technologies to streamline the purchasing process. In this episode of One Vision — FinTech Fuse, we dive deep into the rapidly shifting landscape of agentic commerce and the alphabet soup. With the technology landscape changing at an unprecedented pace, we explore the challenges and opportunities that arise in the new world. Joining us in the discussion are industry experts, Dr. Efi Pylarinou and Jas Shah, who offer their insights on the rise of different protocols like ACP and UCP, identity verification, and the importance of a level-playing field in the future of commerce. What’s your take on this fast-paced evolution? Let’s keep the conversation going! 00:00 Welcome and Setup: The Agentic Commerce Alphabet Soup 02:53 The Reality: Are We Moving Too Fast? 07:35 Who Writes The Rules? 10:03 Which Protocol Will Win? 16:20 Staying Visible: Banks Brand in Bot Era 21:04 Trust Data and Curation 25:44 The Economics and Gatekeepers 33:57 Predictions: Who Will Emerge as The Likely Winner 41:56 What Banks Should Do Next Hot take : The real battle is about protocols, not models. Hot take : The future belongs to those who can optimize for AI. Keywords AI, agentic AI, commerce protocols, fintech, banking, digital transformation, identity, trust, UCP, ACP More about our guests 🌐 Dr. Efi Pylarinou on LinkedIn: 🌐 Jas Shah on LinkedIn: More about our host and One Vision Podcast 🌐Theodora Lau on LinkedIn : 🌐Banking on (Artificial) Intelligence (book): 🌐Unconventional Ventures (company): 🌐Listen to all One Vision Podcast episodes by visiting: One Vision Podcast is a fintech, banking, and AI podcast hosted by Theodora Lau (Founder, Unconventional Ventures; author of Banking on (Artificial) Intelligence). One Vision goes beyond the headlines on AI, agentic commerce, digital banking, financial inclusion, and the future of money — with founders, analysts, venture capitalists, technologists, and operators building the next chapter of financial services. New episodes weekly. Featured guests include leaders from Ant, bunq, J.D. Power, Forrester, IBM, Microsoft, Salesforce, SAS, SAP, and Wall Street Journal. Recognized in American Banker's Top 20 Most Influential Women in Fintech. Hosted on Acast. See acast.com/privacy for more information.

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The Future of AI Agents and Agentic Commerce is an episode from One Vision by Theodora Lau.

This episode is 44:31 long.

This episode was published on Mar 9, 2026.

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