The History of Flower Societies + The Pros and Cons of Substack + The Story Behind the Zingerman's Brand with Allie Lehman (founder of Wonderly and Huge Fan)

About this week's guest: Allie Lehman is the founder of Wonderly, a design and development studio. She also writes Huge Fan , a publication about fandom and business (it's part storytelling, part strategy, and always about the way fans shape what lasts). She's also an artist and illustrator and serves on the board of All People Arts. Show notes! This week's sponsor: Semaine Sign up for the Inside + Outside newsletter New session: Starting A Well-Being Garden Where you can find Allie: Wonderly Huge Fan Illustrations Things we talked about: American Iris Society North American Lily Society American Daffodil Society National Chrysanthemum Society American Begonia Society American Peony Society The Story Behind Wayfair via Business Insider Zingerman's Community of Businesses Zingerman's Olive Oils To advertise on the podcast: hello@baskergardens.com

You can listen to The History of Flower Societies + The Pros and Cons of Substack + The Story Behind the Zingerman's Brand with Allie Lehman (founder of Wonderly and Huge Fan) online on Radio and Podcast. Open the player on this page to stream the available audio.

The History of Flower Societies + The Pros and Cons of Substack + The Story Behind the Zingerman's Brand with Allie Lehman (founder of Wonderly and Huge Fan) is an episode from One Part Podcast by Jessica Murnane.

This episode is 01:05:12 long.

This episode was published on Nov 4, 2025.

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