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Designing for Humans Instead of the Machine

On Brand with Nick Westergaard by Nick Westergaard

Jun 8, 202627:58Business

Branding is losing its personality. In the race for digital efficiency, the world has succumbed to “blanding”—clean, neutral, and entirely safe design built for algorithms instead of people. Mark Nichols, Creative Direct...

About This Episode

Designing for Humans Instead of the Machine is an episode from On Brand with Nick Westergaard by Nick Westergaard. Branding is losing its personality. In the race for digital efficiency, the world has succumbed to “blanding”—clean, neutral,...

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This episode belongs to On Brand with Nick Westergaard.

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Episode Details

Published Jun 8, 2026, 27:58 long, audio available.