Social Media Strategy for People Who Hate Social Media with KP Pilley

As social media seems to descend into a dystopia of tech overlords dominating algorithms, our attention, and our self-esteem, it's worth asking: should we really stay on these platforms... and why??? KP Pilley — the social strategist behind the popular "9-Grid" offer — joins me to talk about taking your power back on social media, building ethical content worlds, and making it stupid-easy for people to hire you without posting 30 Reels a month. Themes from the episode: The 9-Grid: Your Digital Bulletin Board (Not Your Full-Time Job: Instagram's become this weird proof-of-existence thing, but the nine grid lets you treat your profile like a coffee shop bulletin board — nine strategic posts, then peace TF out. You don't need to live there 24/7 to run a successful business. Instagram's Chokehold on Our Worthiness: Let's be honest, Meta is making money off our insecurities. KP and I discuss how to use the platform on your terms and drive people to owned media where Zuck can't deplatform you for posting a caption with the word "sex" in it. Pain Point Marketing Is Dead: That girl boss panic-inducing marketing where you scare people into buying? It attracts nightmare clients who feel buyer's remorse the next morning. Real marketing talks to someone's most regulated self, not their freaked-out swipe-my-credit-card-at-midnight self. Your Editorial Stance Beats Any Algorithm: When you have a clear worldview, content becomes easier because you're not trying to rage-bait —you're just showing up as yourself. Relationship Marketing Isn't Transactional (And That's the Point): Orbit jumping and showing up in people's worlds doesn't always result in immediate sales, and that's okay — sometimes you're just planting seeds or having a good conversation. If you’re ready to ditch performative posting and build a presence rooted in your values (not Adam Mosseri’s latest metric), connect with KP for more resources — and maybe even a social media presence that finally feels like you . Connect with KP: Website Instagram Content Constellation Waitlist (aka the 9 grid!) Connect with Chelsea: 🪐 Pitch Perfect Fall 2026 Waitlist ☄️ SUPERNOVA waitlist: the thinking lab for the deep thinkers, world-builders, and curious visionaries who see futures that don't exist yet. 💻 Website 🍿 Popcorn Club : Monthly meet-up to debrief TV, movies, and the zeitgeist 📜 Footnotes newsletter filled with rabbit holes 💌 The Art of the Ask Podcast 📱 IG: ⁠@chelseariffe⁠ 🧵 Threads: @chelseariffe Support NFNTW: Your donations help cover costs of running the show; you can help fund NFTNW right HERE. If you're unable to donate financially, share it. It all adds up! Want to sponsor NFTNW? Email team@chelseariffe.com to discuss partnership packages!

You can listen to Social Media Strategy for People Who Hate Social Media with KP Pilley online on Radio and Podcast. Open the player on this page to stream the available audio.

Social Media Strategy for People Who Hate Social Media with KP Pilley is an episode from Oh My Pod! with Chelsea Riffe by Chelsea Riffe.

This episode is 82:13 long.

This episode was published on Feb 3, 2026.

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