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Don DiBrita of Offline Internet Marketing works daily with local businesses to help them understand online marketing and get more customers online. Sometime it's a case study. Sometimes it's...
Time is the asset that everyone protects. In this episode I talk about how to create content without giving up your most precious asset.
I work with a lot of clients doing events and they always get really generic. in this episode I talk about why this is a big mistake and wha...
I remember years ago going into a grocery store to get eggs, milk, and bread. The problem was that these stores put these items in 3 differe...
When I look at some businesses sales funnels, it is very clear they are driving their customers to their least profitable offers. In this ep...
Everyone has an opinion, but I'm rarely interested without some data. In this episode, I talk about a recent conversation I had with someone...
So much of the focus on sales is getting traffic and making your pitch. What happens after that? In this episode, I talk about my experience...
I love bells and whistles. Do you need them? In this episode I talk about my experience with what you actually need.
Overcoming objections is tough. The process is the same online and in person. However, the delivery is a lot different. In this episode i ta...
We spend a lot of time trying to get new customers in the door. However, for most businesses, this isn't where the bulk of their sales come...
We talk about all kind of systems and strategy, but sometimes we forget to keep it simple for the customer.
On this episode I talk about a recent event I was promoting my business at. I also talk about why this is such an important event for me to...
We spend a lot of time selling things and learning about selling. I don't hear enough talk about keeping people happy and avoiding the dread...
In this episode I talk about another collaboration technique that is perfect for you retail owners as well as those that supply them their p...
This question comes up from time to time. How do I find out about my customer as an audience? How do I learn more about what my industry thi...
In this episode I talk about one of my favorite techniques to drive leads to my business. This is completely actionable and you can start us...
This comes up a lot with restaurants. Some of the businesses I have worked with have been around for decades. They are profitable and they h...
i have worked with hundreds of restaurants and this comes up a lot. The conversation always seems to bring up Groupon. In this episode I tal...
It seems like a lot of businesses do just fine when they have one thing to work on. As soon as the tasks and initiatives start to pile up, t...
So you have this business and you want to go it alone? It can be done, but maybe there is another way. In this episode I talk about my exper...
How much time do you spend on marketing? This question comes up a lot. It seems that most business owners I work with spend the bulk of thei...
I work with a lot of local businesses, and there are many challenges getting them to live stream on a daily basis. The biggest is what to st...
Nothing worse than sending people to a link that looks like mypage.com/blogs/how-to-film-a video-to-help-your-biz. How on earth will they re...
Everyone tells you that you need to put content out consistently. What do you do when that doesn't happen? In this episode I talk about my e...
There is no question, it is a lot easier to promote your product with a budget. In this episode I talk about another way to promote your pro...
I often get asked about by business owners about what products to launch. My answer is always the same. What did your customers say when you...
Time is precious. Everyone is looking to get more time back. In this episode, I talk about how I block days off.
I hear it every day. I have no time. In this episode, we talk about how to overcome this as well as a few strategies and best practices.
No one likes talking about quitting a project or pivoting. It's because somewhere inside there is a failure. In this episode I talk about so...
i usually talk about things that come up a lot. This almost never comes up, but it should. In this episode I talk about the importance of we...
There are many ways to judge success, but in this episode, I talk about profitability of a recent event promotion.
This question comes up a ton. There is only one correct answer to this question. In this episode I talk about what that is and how you go ab...
Putting out content is tough. You worry about how you look. You worry about how you sound. But most importantly, people worry about what peo...
I will be the first to say that I hate organization. In this episode I talk about my struggle with staying organized and what systems can do...
Ever walk up to a tent at an event or walked into a business and were totally confused, because they were pitching you too many things? In t...
On this episode, I talk about my experience with businesses making posts about holidays like Christmas, Thanksgiving, Father's Day, and more...
This is a big concern for a lot of my clients. They struggle with being an authority about their industry. In this episode, I talk about my...
Do you need a professional email address or website domain? In this episode I talk about my experience with this.
For those that run a retail shop, you display pretty much everything. How about for a restaurant or brewery? Do you try to sell additional s...
For some reason training employees on your strategy often gets skipped. I have had a few clients that didn't even bother to tell their peopl...
Everyone always asks how much time they should spend on social media. The real question isn't how much, it's how do you spend your time. In...
There are lots of paid options for getting eyeballs on your content. One of my favorites is through paid ads on Facebook. In this episode, I...
No mater where you are, people have their faces in their phones. So if you want to reach them, where do you think you should go? In this epi...
If you are like me, you want to be in control of everything when it comes to your business. In this episode I share my thoughts about my rec...
So how do you portray yourself to your audience? In this episode we talk about how to go about this.
Pinterest seems to be the social media platform people forget about. I actually did it myself. In this episode, I talk about how Pinterest w...
In this episode I talk about my experience with software and social media tools. There is a reason that these are being sold to you as the s...
I rarely believe anyone that tells me they have enough customers. Let's just say I do believe them. In this episode, I talk about what I say...
I love going to events. The biggest reason is that it gives me so much to talk about. It is a real struggle for a lot of businesses. In this...
So how do you do it? In this episode we talk about my experience with creating products for an audience and the key that you must have when...
What and how to sell people things is tough. It seems like businesses need to a better job figuring out the process of when and why. You can...