OIM Daily 083: How Can I Execute A Content Strategy With Little To No Time?
Time is the asset that everyone protects. In this episode I talk about how to create content without giving up your most precious asset.
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Offline Internet Marketing
Don DiBrita of Offline Internet Marketing works daily with local businesses to help them understand online marketing and get more customers online. Sometime it's a case study. Sometimes it's...
Offline Internet Marketing Podcast Guide
Listen to Offline Internet Marketing, a Business podcast by Don DiBrita. Stream 88 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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20 of 88 episodesOIM Daily 082: The Details Matter
I work with a lot of clients doing events and they always get really generic. in this episode I talk about why this is a big mistake and wha...
OIM Daily 081: Don't Trick Your Customers Into Buying Your Products
I remember years ago going into a grocery store to get eggs, milk, and bread. The problem was that these stores put these items in 3 differe...
OIM Daily 080: How Do You Focus On Profitable Items?
When I look at some businesses sales funnels, it is very clear they are driving their customers to their least profitable offers. In this ep...
OIM Daily 079: Why Making Data Driven Decisions Is Important
Everyone has an opinion, but I'm rarely interested without some data. In this episode, I talk about a recent conversation I had with someone...
OIM Daily 078: Something My Customers Forget About In Their Sales Cycle
So much of the focus on sales is getting traffic and making your pitch. What happens after that? In this episode, I talk about my experience...
OIM Daily 077: Are All Of The Bells And Whistles Necessary?
I love bells and whistles. Do you need them? In this episode I talk about my experience with what you actually need.
OIM Daily 076: How Do I Overcome Objections In My Email Marketing?
Overcoming objections is tough. The process is the same online and in person. However, the delivery is a lot different. In this episode i ta...
OIM Daily 075: Where Do Most Of My Sales Come From?
We spend a lot of time trying to get new customers in the door. However, for most businesses, this isn't where the bulk of their sales come...
OIM Daily 074: How Can I Make It Easier For Customers To Buy From Me?
We talk about all kind of systems and strategy, but sometimes we forget to keep it simple for the customer.
OIM Daily 073: Are All Marketing Efforts Traced Back To ROI?
On this episode I talk about a recent event I was promoting my business at. I also talk about why this is such an important event for me to...
OIM Daily 072: How Can I Decrease Refunds On My Products?
We spend a lot of time selling things and learning about selling. I don't hear enough talk about keeping people happy and avoiding the dread...
OIK Daily 071: How Can I Collaborate With Other Businesses That Sell My Products?
In this episode I talk about another collaboration technique that is perfect for you retail owners as well as those that supply them their p...
OIM Daily 070: How Do I Find Out Information About My Industry?
This question comes up from time to time. How do I find out about my customer as an audience? How do I learn more about what my industry thi...
OIM Daily 069: How Can I Run Contests To Drive Leads To My Business?
In this episode I talk about one of my favorite techniques to drive leads to my business. This is completely actionable and you can start us...
OIM Daily 068: Do I Need To Worry About Marketing My Business Online If I Have Enough Business?
This comes up a lot with restaurants. Some of the businesses I have worked with have been around for decades. They are profitable and they h...
OIM Daily 067: Is Discounting Bad?
i have worked with hundreds of restaurants and this comes up a lot. The conversation always seems to bring up Groupon. In this episode I tal...
OIM Daily 066: How Do I Focus On Multiple Strategy Implementations?
It seems like a lot of businesses do just fine when they have one thing to work on. As soon as the tasks and initiatives start to pile up, t...
OIM Daily 065: Should I Be Collaborating With Other Local Businesses?
So you have this business and you want to go it alone? It can be done, but maybe there is another way. In this episode I talk about my exper...
OIM Daily 064: How Much Time Should I Spend On Marketing My Local Business?
How much time do you spend on marketing? This question comes up a lot. It seems that most business owners I work with spend the bulk of thei...