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Off Air: The Juicy Designer Podcast

Katie Proctor

CEO and brand designer Katie Proctor from Wildflower Design Co. is here to spill the tea on what it's really like to own a freelance design business. Unfiltered, there is nothing that she is...

Episodes

19 episodes

S2 E7 | Digging into brand strategy with Kenzi Green

Brand strategy can sometimes feel like a black hole. So we're here to discuss our processes, some top tips and why it's so important. With e...

58:28Dec 13, 2021

S2 E6 | Sales calls that CONVERT with Alice Benham

Sales calls can be one of the most daunting processes as a service-providing business owner, but we're here to answer your concerns and give...

61:07Nov 29, 2021

S2 E5 | How to create stand-out packaging with Laura Evans

In this juicy episode, we are joined by packaging expert Laura from Our Kind Studio to chat all about how you can get started with packaging...

52:36Nov 15, 2021

S2 E4 | More nightmare client stories with Abi Connick

Join Abi Connick and myself for some more juicy nightmare stories which was by far your favourite episode of season 1. Boundaries are a key...

48:38Nov 8, 2021

S2 E3 | Building a social media empire with Kristy Hill

In this juicy episode, we dive into all things social media with the queen herself Kristy from Pink Pony Creative. We talk all about where w...

47:00Nov 1, 2021

S2 E2 | Tax returns? Paying myself? Expenses? HELP! All about finances With Rachel Martin

Business finances can be really confusing so we're here today to have an in-depth conversation with accountant, Rachel Martin to cover your...

51:14Oct 25, 2021

S2 E1 | The Big Q&A with Abi Connick, Millie Powell, Leoni D'Arcy and Kelsey Barrett

Join Abi, Millie, Leoni, Kelsey and of course, Katie, as they answer some of your juiciest questions. What business banking do you use? What...

58:54Oct 18, 2021

Season 2 trailer (coming soon!)

Mark your calendars because season 2 of Off Air: The Juicy Designer podcast is coming on the 18th of October!

0:42Aug 23, 2021

S1 E10 | Answering your questions

It's the season finale, and we're going out with a bang! In this episode, we answer your submitted questions, all about freelancing, busines...

57:24Jul 5, 2021

S1 E9 | How do I develop my design process?

Feel like you haven't nailed your design process? Don't worry, we've got you! In this episode we talk about our process from start to finish...

65:13Jun 21, 2021

S1 E8 | Mastering Instagram

Let's get one thing straight: you don't need thousands of followers on Instagram to be successful. But a lot of us designers use Instagram a...

47:31May 31, 2021

S1 E7 | Debunking Freelance Myths

In this episode we are going to be debunking and discussing some common freelance myths that we see all the time in the industry with our ve...

46:25May 24, 2021

S1 E6: Sharing your nightmare client stories

Have you ever worked with a slightly 'difficult' client? Even if you haven't, this one is for you. In this episode, we are spilling the tea...

53:15May 10, 2021

S1 E5 | All About Contracts

Today we are talking all things contracts. We dive into the importance of having a contract as a freelance designer and what to actually inc...

51:17Apr 26, 2021

S1 E4 | Dishing the dirt: sharing your pet peeves with Brand and Bloom Designs

Wouldn't freelancing be so easy if every client was a piece of cake? Well, unfortunately, that's not the case and we're here with Alyssa fro...

58:56Apr 19, 2021

S1 E3 | Attracting your dream clients

We have a real treat for you because we are going to be answering and discussing one of our most asked questions – How do I get clients? It...

48:01Apr 12, 2021

S1 E2 | Spilling the juice on pricing with MJP Multimedia

So how exactly do I know what to charge? Pricing is one of the most important but least discussed topics in the design industry and it can b...

69:45Apr 5, 2021

S1 E1 | So you want to be a brand designer, now what?

Ever felt overwhelmed by the prospect of becoming a brand designer? Well, we are here to help you kickstart your journey and share our own p...

56:48Mar 29, 2021

Introduction

Meet Off Air, the juicy designer podcast for creatives. Hosts Abi @abidesign and Katie @wildflowerdesign.co _ are both freelance branding de...

8:25Mar 15, 2021