The More Than TikTok Act and Bud Light's Brand Pivot Weekly Digital Marketing Update 4/6

Digital Ad Market Update: 3/30 - 4/6 2023 Joe, Kiersten, and producer Alex are in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less. Top Stories: The vast overreach of the bills supposedly just targeting TikTok, including the DATA Act and the RESTRICT Act, are becoming a growing point of contention with over half of Americans who use the app and even those who don't. Let's get into the discourse. Why is GenZ obsessed with Target on TikTok? No other retailer gets this much love on social media. Let's dive into it. Bud Light is trying to change its target demographic. We're breaking down some of the latest changes they have made in their advertising and spokesperson roster. Articles Mentioned: New Bud Light Spokesperson: Target Obsession on TikTok:

You can listen to The More Than TikTok Act and Bud Light's Brand Pivot Weekly Digital Marketing Update 4/6 online on Radio and Podcast. Open the player on this page to stream the available audio.

The More Than TikTok Act and Bud Light's Brand Pivot Weekly Digital Marketing Update 4/6 is an episode from Of Record | A Guide to Digital Marketing by Podcast Of Record.

This episode is 45:23 long.

This episode was published on Apr 6, 2023.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Of Record | A Guide to Digital Marketing when more episodes are available from the podcast feed.