Faith Brown The Evolving Role of a Strength Coach

Expectations for strength and conditioning coaches now extend far beyond the weight room. Athletes and sport coaches demand better data, deeper insight, and stronger performance. Faith Brown, Associate Director of Strength and Conditioning at George Mason University, supports women's basketball and volleyball while collaborating with the Patriot Performance Lab. Brown describes balancing teams, testing, and athlete monitoring as a "circus act." At the heart of her coaching is one goal: be the coach she wishes she had as a college track athlete. She demonstrates ways strength and conditioning coaches can contribute as scientists, creating impact and value outside the weight room walls. Brown shares how GPS, heart rate monitoring, and force plates support workload monitoring. However, she believes that technology should only be used when it answers a real question. Learn how to turn data into better training decisions, translate sport science so sport coaches buy in, and reach out to other coaches to refine your program. Connect with Faith on Instagram: @faithsabrown , LinkedIn: @faith-brown , or by email: fbrown20@gmu.edu | Find Eric on Instagram: @ericmcmahoncscs and LinkedIn: @ericmcmahoncscs From the Episode: Explore NSCA's Essentials of Sport Science , a foundational text defining the field and the role of sport scientists in high-performance environments. It also supports preparation for the Certified Performance and Sport Scientist® (CPSS®) certification exam. Show Notes "We have a lot of interns that come through the weight room. And 85% of them aren't going to continue in strength conditioning especially, or maybe collegiate strength and conditioning, but a part of them doing that internship is figuring out this is not what I want to do. So what else is left out there that maybe I want to explore?" 7:50 "I think it's just being a two-way street with talking to coaches and learning from them about the sport and what they want to see." 14:32 "The biggest thing when you're working with the new sport is just get out there, watch a sport, talk to the coaches, talk to the athletes, learn as much as you can about it." 15:30 "For me, I went into student conditioning, obviously, because I loved it. I had a passion for it. But I think also being able to be what I didn't have when I was in college, I didn't have a conditioning coach and me and my friends, still, best friends with two of the girls I ran track with. And they always they're like, face, like all this stuff you all do is like, so cool." 36:00

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Faith Brown The Evolving Role of a Strength Coach is an episode from NSCA’s Coaching Podcast by NSCA.

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This episode was published on Mar 13, 2026.

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