Episode 6: Motoring into the metaverse with Allyson Witherspoon

In this episode, Nicola speaks to Allyson Witherspoon. Having worked as a marketer in the mobility sector for over twenty years, Allyson reveals in this episode that she has recently been promoted to global CMO of Nissan. As she looks towards this exciting new chapter, Allyson reflects on her career so far, offers advice to other women working in male-dominated industries, and shares the importance of not compromising on your priorities as a leader. She explains how emerging metaverse technologies will invigorate marketing in the mobility sector through the use of virtual and augmented reality, as well as touching on the electrification of cars and how evolving technologies will make driving even safer in the future.

You can listen to Episode 6: Motoring into the metaverse with Allyson Witherspoon online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 6: Motoring into the metaverse with Allyson Witherspoon is an episode from Now, Then, Ten by Meta.

This episode is 00:31:11 long.

This episode was published on May 30, 2023.

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