Pop With A Purpose: How Natasha Hamilton Built a Record Label That Cares

In this special episode of the We Are PoWEr Podcast, Simone Roche MBE is joined by Natasha Hamilton, formerly of Atomic Kitten and now Founder and Mentor of Morpho Records. Natasha and Simone talk about how a muddy founders festival and a giant cube sparked a new kind of record label and why leading with duty of care can reshape pop. Natasha opens up about bias, mentorship and turning past experiences into a healthier model for artists. • Morpho Records’ purpose and artist-first model • Letting go of the corporate persona and being yourself • Early missteps, rebuilding and resilience • Navigating bias as a female founder • Lessons from Atomic Kitten’s highs and lows • Mental health, therapy and returning to music • Family, hustle and being the glue • First signing: Pop artist Kai Bosch Inflatables Company mentioned: MegaFlatables Find out more about We Are PoWEr here. 💫

You can listen to Pop With A Purpose: How Natasha Hamilton Built a Record Label That Cares online on Radio and Podcast. Open the player on this page to stream the available audio.

Pop With A Purpose: How Natasha Hamilton Built a Record Label That Cares is an episode from Northern Power Women Podcast by powered by Simone Roche MBE and Northern PoWEr Women .

This episode is 37:49 long.

This episode was published on Apr 6, 2026.

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