#408 - Email's Hidden Value: Why Donors Wait

Nonprofit Lowdown by Rhea Wong

Oct 5, 202600:44:07Government & Organizations

I came into this thinking email was dead. Ben Smithee and Brad Duff-Hudkins from NextAfter walked me back from the ledge with 17 million email subscribers worth of actual data. Spoiler: email is fine. You're just bad at...

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