Red Roof Builds an AI-Driven Website: How It Wins Search Next

At NYU IHIF, I talked with Zack Gharib, President of Red Roof , because the brand made three moves worth watching at the same time: entered Canada , pushed tech growth , and rebuilt the website around AI search . Then the numbers back it up: app performance up 55% , loyalty enrollments up 29% , and 54,000 app downloads across Q1/April/May. 🇨🇦 First Canada deal: Vancouver airport market, 168 rooms, local operating partner 📈 Zack says Red Roof beat the economy-segment forecast and grew year over year through Q1, April, and May ⭐ Quality scores climbed about 2 points year over year, plus stronger social and mystery scores 📱 Tech momentum: 55% app performance lift, 29% loyalty enrollment lift, 54,000 downloads across Q1/April/May 🧠 Next push: AI-driven website strategy focused on findability and direct bookings 🚗 Summer read: strong interstate and suburban pace as families choose drive-to travel, pacing double digits over last year Want the weekly roundup of news, videos, and what you might've missed from ? Text HOTEL to 66866.

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Red Roof Builds an AI-Driven Website: How It Wins Search Next is an episode from No Vacancy Live and No Vacancy News by No Vacancy Live.

This episode is 09:59 long.

This episode was published on Jun 2, 2026.

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