How Vi Wickam Uses 2 Search Channels for Smarter Business Growth

Vi Wickam joins the Niche Pursuits podcast to compare Google Ads and SEO, showing where each channel fits and how business owners can decide when to invest in one or both. He shares lessons for e-commerce and local service businesses, including why Google Ads may take 2 to 3 months to refine, why a 2x ROAS can still fall short, and how poor campaign setup can waste a serious budget. The interview also covers Local Service Ads, high-intent keywords, and how paid search data can shape a stronger long-term SEO strategy. It's a clear conversation for anyone looking to drive more traffic, leads, and growth without wasting time or money. Sponsor: Quiet Light Get a free, confidential valuation at ! Links & Resources Visit Wizard of Ads Online: Connect with Vi: Follow and join Vi here: Watch The Fiddler's performances: Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman:

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How Vi Wickam Uses 2 Search Channels for Smarter Business Growth is an episode from Niche Pursuits Podcast by Spencer Haws.

This episode is 44:23 long.

This episode was published on Apr 1, 2026.

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