How Therese Waechter Turned One Sticker Design Into a $250K-Per-Year Business

Therese Waechter joins the Niche Pursuits podcast to share how she accidentally built a $250K-per-year sticker business, starting with a single design and Facebook Marketplace sales during the pandemic. She dives into how she took production in-house, scaled across Amazon, Etsy, and Faire, and now earns 90% of her revenue from those platforms. Therese also breaks down her promotional-heavy strategies, talks about using AI for graphic design and product listings, and explains how she's automating her business to become fully remote. If you're in e-commerce or looking to scale a handmade or print-on-demand product, this episode is packed with real-world tactics and insights. Sponsor: Quiet Light Get a free, confidential valuation at ! Links & Resources Overcome technical barriers with Modular Technology Group: Learn more about Keywords Everywhere: Reach out to Therese via email if you have any further questions: info@stickersforyourstuff.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman:

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How Therese Waechter Turned One Sticker Design Into a $250K-Per-Year Business is an episode from Niche Pursuits Podcast by Spencer Haws.

This episode is 47:28 long.

This episode was published on Feb 18, 2026.

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