Online-Fundraising: What large NGOs could learn from @ImpactLebanon initiative

Nongovernmental organizations are leading relief efforts in Lebanon As authorities are overwhelmed, volunteers and nonprofit organizations are helping to clean up the city and distribute aid to survivors. Humanitarian organizations of all sorts are gearing up with their fundraising as well. According to Google Trends, worldwide keyword searches like «donations to Lebanon» and «aid for Lebanon» have been risen 10 to 20 fold in the days following the explosion. Among the trending Google searches is the nonprofit «ImpactLebanon» that was endorsed by George und Amal Clooney. Small initiatives such as ImpactLebanon can have a similar impact in fundraising if they are positioned well in the digital universe. This podcast explores the reasons. Related Links: List of aid organization to Lebanon: Worldwide search Google Trends on aid for Lebanon: --- More NGOs face cuts and closures as the volatile Covid-19 crisis continues. Just over half of the NGOs (53%) say they are facing lower income. Some 79% of have been forced to reduce their activities due to the pandemic. Around 5% said the virus posed a danger for the future of their organization, and 47% said the threat was «substantial». An NGO survey carried out among 116 international development organizations in the United Kingdom painted an even more pessimistic picture than that of Geneva. In all, 70% of the British NGOs expected some financial difficulty in the coming months and 43% believed they would not survive in the next six months if they didn’t receive additional funds. Links to quoted surveys: Survey by the Geneva Welcome Center (May 2020): Survey by the UK network for organisations working in international development: --- New normal for political fundraising Online fundraising events in 2020 are not only interesting from the perspective of the US Elections but will also pose the new normal for nonprofit organizations in a post-coronavirus world. This topic is discussed in This week's episode of the Us political magazine Politico and their Nerdcast podcast. Find a link to the podcast here: 🎸🎸🎸LIVE-BROADCASTING.ROCKS BY DANIEL SCHWENGER 🎸🎸🎸 I am Daniel Schwenger, a digital marketing specialist and YouTube Influencer in Geneva/Switzerland. I help thought leaders and business owners to set up their home studio for high-quality video streams and to get into the right mindset, look good on camera and gain trust, engagement and clients. ➖➖➖➖➖➖➖➖➖ Find more Information here: [🇺🇸English Language] [🇩🇪German Language] ➖➖➖➖➖➖➖➖➖

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Online-Fundraising: What large NGOs could learn from @ImpactLebanon initiative is an episode from NGO Weekly | Top Nonprofit Stories on Trends, Transformation & Technology | By Dr. Daniel Schwenger by NGO-Weekly.

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This episode was published on Aug 14, 2020.

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