Donna Bembenek - VP of Marketing at YMCA (EP. 01)

Donna Bembenek, VP of Marketing and Communications for YMCA of the USA , talks about the shifts they've made in their national marketing and sponsorship strategy. Specifically, how the Y wants to make sure people know they are more than just a gym and swimming by stressing the critical, social, and impact work they are doing in the community with their ' For a Better Us ' campaign. She breaks down all the work that led to these strategy shifts and the positive impacts. There's also the ' Zoe for President ' campaign that highlights the Y's role in helping anyone achieve their full potential in life.

You can listen to Donna Bembenek - VP of Marketing at YMCA (EP. 01) online on Radio and Podcast. Open the player on this page to stream the available audio.

Donna Bembenek - VP of Marketing at YMCA (EP. 01) is an episode from NGage by IMMINENT Digital.

This episode is 22:42 long.

This episode was published on May 5, 2016.

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