Afdhel Aziz, Brand Director at Absolut Labs (EP.03)

This week a look at some of the brands that have discovered the immense benefits of cause marketing. Afdhel Aziz and CJ Follini discuss how TOMS , Citi , Dulux , and others experienced tremendous brand awareness through genuine cause marketing campaigns. But the key is that these were genuine efforts to help a community and not just shallow attempts at free publicity. Afdhel Aziz , Brand Director at Absolut Labs and co-author of 'Good is the New Cool: How to Market Like You Give A Damn ,'

You can listen to Afdhel Aziz, Brand Director at Absolut Labs (EP.03) online on Radio and Podcast. Open the player on this page to stream the available audio.

Afdhel Aziz, Brand Director at Absolut Labs (EP.03) is an episode from NGage by IMMINENT Digital.

This episode is 31:43 long.

This episode was published on Jun 8, 2016.

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