Omnichannel or Omni-Chaos? How Bad Data Erodes Customer Trust

Shoppers lose trust the moment they see that your data is inconsistent. In this episode, Jon Gatrell of Loren Data Corp. joins Reid Jackson and Liz Sertl to discuss why product information must stay consistent across every channel. Jon explains how aligned data reduces friction between partners, supports accurate inventory management, and strengthens the experience for buyers and internal teams. This conversation shows how accurate product data becomes the thread that keeps every part of the supply chain working in sync. In this episode, you'll learn: The operational value of keeping product data consistent across channels The challenges that emerge when item information falls out of sync How accurate data protects customer trust Things to listen for: (00:00) Introducing Next Level Supply Chain (02:54) What customers expect from product data (05:29) How inconsistent product information affects buying decisions (07:37) The biggest data challenges supply chain teams face today (12:55) What the industry is doing to improve data synchronization (19:32) Data strategy shifts companies should prepare for next (25:19) Jon's favorite tech Connect with GS1 US: Our website - GS1 US on LinkedIn This episode is brought to you by: AccuGraphiX and LSPedia If you're interested in becoming or working with a GS1 US solution partner, please connect with us on LinkedIn or on our website. Connect with the guests: Jon Gatrell on LinkedIn Check out Loren Data

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Omnichannel or Omni-Chaos? How Bad Data Erodes Customer Trust is an episode from Next Level Supply Chain with GS1 US by GS1 US.

This episode is 29:09 long.

This episode was published on Dec 3, 2025.

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