Building a Cult Brand: How Gretzie Parth Launched BEIE & Turned a Vision into a Beauty Movement

In today’s episode, I’m sitting down with the powerhouse herself — Gretzie Parth — professional makeup artist, educator, and now the founder of BEIEYOU , a newly launched beauty brand that’s already making serious waves. This episode is for the woman who knows she was born to build something bigger than a product — a brand , a movement , a message . Gretzie takes us behind the scenes of the BEIEYOU launch, shares the mindset that carried her through the chaos, and reveals what it really takes to build a magnetic brand that people don’t just buy from — they believe in . We dive into: What inspired the BEIEYOU brand and how it went from idea to impact How to create a cult-like community that lives beyond a logo Lessons in launching, product development, and branding in the beauty industry The power of showing up on social media with confidence and intention What’s next for BEIEYOU — and how she’s scaling with soul Whether you're a beauty founder, a branding babe, or a business builder — this one will light a fire in you. 🎧 Tune in, take notes, and get ready to rethink what’s possible for your brand. ✨ Connect with Gretzie: @gretzieparth | @beieyou

You can listen to Building a Cult Brand: How Gretzie Parth Launched BEIE & Turned a Vision into a Beauty Movement online on Radio and Podcast. Open the player on this page to stream the available audio.

Building a Cult Brand: How Gretzie Parth Launched BEIE & Turned a Vision into a Beauty Movement is an episode from Next Level Social with Ayla Sorochuk by Ayla Sorochuk.

This episode is 00:45:18 long.

This episode was published on May 13, 2025.

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