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Welcome To The NEXT LEVEL Facebook Ads Podcast with Phil Graham. We help you MASTER Facebook ads and give you an EDGE over your competition. If you want to be PART OF A MOVEMENT that is taki...
A lot of advertisers finally get an ad working… and then mess it up. In this episode, I cover the common mistakes people make once an ad sta...
Quick 3 minute episode about Meta's earnings report today and how it affects advertisers. Website: https://philgrahamdigital.com
Too many advertisers are watching the wrong numbers and making bad decisions because of it. In this episode, I walk through the metrics that...
Getting leads is not the same as getting the right leads. In this episode, I break down why some ads pull in the wrong people, what causes i...
Instagram Reels ads deserve more attention than a lot of advertisers are giving them. In this episode, I cover what helps a Reels ad actuall...
Some Facebook and Instagram ads struggle long before they ever go live. In this episode, I talk about why certain ads are set up to fail fro...
A lot of advertisers jump straight into creatives, targeting, and campaign setup. But before any of that, your offer has to make sense in th...
Facebook and Instagram ads can be powerful, but that does not mean they are always the right move at the right time. In this episode, I brea...
In this episode, I explain why copying competitor Facebook and Instagram ads can backfire. We'll talk about how to study competitors the sma...
In this episode, I walk through how I am doing retargeting ads in 2026, when I use it, when I don't, how I layer audiences, and how I'm doin...
Most advertisers blame Facebook when their ads don't work. But what if the real problem isn't your targeting, your budget, or even your crea...
Bad Facebook & Instagram ad testing creates confusion, not clarity. When too many variables change at once, you never know why something wor...
The Facebook ads and AI space is flooded with scammers and bad advice that looks legitimate. In this episode, I break down the biggest red f...
Learn how to apply Super Bowl ad ideas to your Facebook and Instagram ads, even without a large budget. I share some great tactics as well a...
Many Facebook ads don't fail overnight, they fade over time. Here's why that happens and how I think about diagnosing it and fixing it. Webs...
Quick earnings recap today from Meta, most important to advertisers is daily active people, which has grown again! Website: https://philgrah...
How often should you really refresh your Facebook and Instagram ads? In this episode, I break down why time-based refresh rules may cause mo...
Creative trends shift fast. Here's what's working for us now, what's fading away, and what we're going to focus on when it comes to Facebook...
If your goal is to get as much value as you can from your Facebook ads budget in 2026, whether it's large or small, this episode walks you t...
Here's the approach I'm using for Facebook Ads in 2026: The structure, priorities, and creative strategy behind how I'm setting up campaigns...
Thinking about where to focus your marketing in 2026? Here are five reasons Facebook Ads continue to be one of the smartest plays for busine...
Today is our annual Facebook Ads frequently asked questions episode and I also share the #1 Facebook Ad lesson I learned in 2025. Website: h...
Many advertisers chase the wrong problems. Here's the very first thing I fix in almost every ad account I audit, and why it changes everythi...
There's one Facebook and Instagram ad structure I've used across industries, offers, and budgets, and I keep coming back to it because I lov...
The busiest ad weeks of the year are here and there's still time to make smart, strategic moves. In this short episode, we'll cover the key...
Testing new Facebook ads can either teach you what works and doesn't, or burn through your budget fast. In this quick, practical episode, I'...
Running Facebook ads on a small budget doesn't mean it's impossible to get great results, it just means you need a smarter plan. In this sho...
Today I'm doing something a little different, a quick Facebook Ads FAQ episode! I'm answering some of the most common questions I get from a...
If people scroll right past your Facebook and Instagram ads, it's not just about your targeting, it's also psychology. In this short episode...
Meta just reported earnings, and it's great news for advertisers. Here's a quick 3-minute recap of what stood out and why it matters. Websit...
Meta wants you to let its AI handle targeting for you, but should you trust it? In this episode, I'll uncover when it actually helps to let...
Boosting Facebook and Instagram posts might feel like running ads, but it can sometimes be one of the biggest mistakes I still see some adve...
When a Facebook Ad account stops working, most people throw money at it or start randomly guessing. In this episode, I'll walk you through t...
There's no shortage of bad Facebook Ad advice online, but A LOT of it is just plain horrible. In this episode, I'll cover some of the worst...
In this special episode, I share some breaking news from this week that should be amazing for Facebook and Instagram advertisers and I also...
Your Instagram ads might be getting views, maybe even likes, but are they actually getting SALES? In this short episode, I share three commo...
Some of the most effective Facebook & Instagram ads don't always look like ads at all. In this episode, we explore how native looking conten...
AI and Advantage+ are powerful but many advertisers make big mistakes when them that may cost time and money. Today, I share the three most...
Discover 3 common mistakes both experienced and new Facebook and Instagram advertisers are making, and the quick, practical fixes that could...
Are Facebook Lead Ads better than sending traffic to your landing page? In this quick episode, I break down the pros, cons, and what's actua...
Imagine an ad so specific it feels like it's speaking directly to your fears, goals, or desires. That's micro-targeting and it's what many s...
Have you ever been stuck staring at a blank screen, trying to write a scroll stopping Facebook ad? In this quick episode, I'm sharing 3 supe...
When I'm launching a new ad, I don't always start with polished, high production "perfect" video ads. I start "ugly" and there's a reason fo...
What would a billion dollar brand like Apple or Nike do if they only had $500 to spend on Facebook Ads? It's probably not what you think. In...
Today, Meta announced their earnings report for the 2nd quarter of 2025 and in this short and quick episode, I cover the most important thin...
Before you pause your ad campaigns or rebuild your entire funnel from scratch, try this! In this quick episode, I'll walk you through my sim...
There are many "best practices" for Facebook and Instagram ads but sometimes, following them blindly can tank your results. In this short ep...
Scaling sounds like the goal but if you've ever increased your ad budget and watched your results fall apart, you're not alone. In this shor...
Wondering why your Facebook & Instagram Ads aren't working? This episode is for you. I'm sharing some of the biggest mistakes I see every da...
Clicks but no conversions? Warm ads falling flat? Let's take a closer look at what might be happening inside your funnel. In this episode, I...