EP 486: Are You Testing Different Facebook Ad Angles & Ideas?
In this episode, Phil shares how to develop strategic angles based on customer problems, motivations, and awareness levels. He also explains...
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Next Level Facebook Ads Podcast
Welcome To The NEXT LEVEL Facebook Ads Podcast with Phil Graham. We help you MASTER Facebook ads and give you an EDGE over your competition. If you want to be PART OF A MOVEMENT that is taki...
Episodes
20 of 118 episodes
EP 485: When a Facebook Ad Problem Is Really a Sales Problem
The ads generated the lead, but what happened next? Slow responses, weak follow-up, and poor lead handling can make good advertising look br...
EP 484: Did Facebook Ads Really Cause That Sale?
Ads Manager gave your Facebook ad credit for the sale, but did the ad truly cause it? This episode breaks down attribution, overlapping mark...
EP 483: What Your Facebook Ad Comments Are Trying to Tell You
Your ad comments contain more than questions and complaints. They can reveal hidden objections, confusing messaging, new creative angles, an...
EP 482: Are You Training Meta to Find the Wrong People?
Meta may not be finding the wrong people by accident. You might be training it to do exactly that. In this episode, discover how your conver...
EP BONUS: What Meta's Q2 Numbers Mean For Your Ad Costs
Meta just reported Q2 2026, and two numbers in there directly affect what you may be paying for ads right now. Average price per ad is up 12...
EP 481: The Facebook Ad Account Cleanup I'd Do Before Spending Another Dollar
Before launching more campaigns, testing more ads, or changing the strategy again, some ad accounts need a cleanup. In this episode, I walk...
EP 480: Why Panic Is So Expensive in Facebook Ads
One of the most expensive things in Facebook advertising is not always a bad ad. Sometimes it is a bad reaction. In this episode, I explain...
EP 479: The Hidden Bottleneck Between the Ad Click and the Sale
Sometimes the ad is not the real problem. Sometimes the landing page is not either. The real issue may be what happens after someone clicks,...
EP 478: Why Your Facebook Ads Need a Stronger Point of View
Many Facebook and Instagram ads are technically fine, but easy to ignore. In this episode, I explain why stronger ads often start with a str...
EP 477: Facebook Ad Library: Don't Make These Competitor Research Mistakes
Meta's Ad Library can be a useful research tool, but many advertisers use it in a way that can lead to bad assumptions and poor decisions. I...
EP 476: The Hidden Cost of Chasing Cheap Leads
Cheap leads can look great in Ads Manager, but they may cost more than you think. In this episode, I explain why lead quality matters, how l...
EP 475: The Facebook Ad Funnel Leaks I See All the Time
One of the biggest Facebook ad problems sometimes happens after the click. In this episode, I cover some common funnel leaks, why your ad an...
EP 474: How Much Ad Data Is Enough Before You Make a Change?
How much data is enough before you change a Facebook or Instagram ad? In this episode, I explain how to avoid reacting too quickly, why smal...
EP 473: The 3 Questions I Ask Before Touching Any Facebook Ad
Before you change a struggling Facebook or Instagram ad, make sure you know what you're actually fixing. In this episode, I share the 3 ques...
EP 472: What Meta's AI Still Needs From You
Meta's AI can do a lot, but it still cannot totally replace smart strategy. In this episode, I cover what Meta's AI still needs from adverti...
EP 471: Should You Fix the Ad, the Funnel, or the Audience First?
When ad performance drops, most people start changing everything at once. This episode will help you figure out where the real problem is so...
EP 470: Why Overcomplicating Facebook Ads Can Backfire
More campaigns, more ad sets, more moving parts — and usually more confusion. In this episode, I talk about why complexity can hurt performa...
EP 469: The Fastest Way To Kill a Winning Facebook Ad
A lot of advertisers finally get an ad working… and then mess it up. In this episode, I cover the common mistakes people make once an ad sta...
EP: Meta Earnings Episode For Advertisers
Quick 3 minute episode about Meta's earnings report today and how it affects advertisers. Website: https://philgrahamdigital.com