
EP 482: Are You Training Meta to Find the Wrong People?
Meta may not be finding the wrong people by accident. You might be training it to do exactly that. In this episode, discover how your conver...
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Welcome To The NEXT LEVEL Facebook Ads Podcast with Phil Graham. We help you MASTER Facebook ads and give you an EDGE over your competition. If you want to be PART OF A MOVEMENT that is taki...
Listen to Next Level Facebook Ads Podcast, a Business podcast by phil@philgrahamdigital.com. Stream 114 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Meta may not be finding the wrong people by accident. You might be training it to do exactly that. In this episode, discover how your conver...

Meta just reported Q2 2026, and two numbers in there directly affect what you may be paying for ads right now. Average price per ad is up 12...

Before launching more campaigns, testing more ads, or changing the strategy again, some ad accounts need a cleanup. In this episode, I walk...

One of the most expensive things in Facebook advertising is not always a bad ad. Sometimes it is a bad reaction. In this episode, I explain...

Sometimes the ad is not the real problem. Sometimes the landing page is not either. The real issue may be what happens after someone clicks,...

Many Facebook and Instagram ads are technically fine, but easy to ignore. In this episode, I explain why stronger ads often start with a str...

Meta's Ad Library can be a useful research tool, but many advertisers use it in a way that can lead to bad assumptions and poor decisions. I...

Cheap leads can look great in Ads Manager, but they may cost more than you think. In this episode, I explain why lead quality matters, how l...

One of the biggest Facebook ad problems sometimes happens after the click. In this episode, I cover some common funnel leaks, why your ad an...

How much data is enough before you change a Facebook or Instagram ad? In this episode, I explain how to avoid reacting too quickly, why smal...

Before you change a struggling Facebook or Instagram ad, make sure you know what you're actually fixing. In this episode, I share the 3 ques...

Meta's AI can do a lot, but it still cannot totally replace smart strategy. In this episode, I cover what Meta's AI still needs from adverti...

When ad performance drops, most people start changing everything at once. This episode will help you figure out where the real problem is so...

More campaigns, more ad sets, more moving parts — and usually more confusion. In this episode, I talk about why complexity can hurt performa...

A lot of advertisers finally get an ad working… and then mess it up. In this episode, I cover the common mistakes people make once an ad sta...

Quick 3 minute episode about Meta's earnings report today and how it affects advertisers. Website: https://philgrahamdigital.com

Too many advertisers are watching the wrong numbers and making bad decisions because of it. In this episode, I walk through the metrics that...

Getting leads is not the same as getting the right leads. In this episode, I break down why some ads pull in the wrong people, what causes i...

Instagram Reels ads deserve more attention than a lot of advertisers are giving them. In this episode, I cover what helps a Reels ad actuall...

Some Facebook and Instagram ads struggle long before they ever go live. In this episode, I talk about why certain ads are set up to fail fro...