EP 494: What Should You Do When a Facebook Ad Works, But You Don't Know Why?
Looking to scale? What do you do when a Facebook ad is crushing it but you are not sure why? In this episode, learn how to study a winner, t...
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Next Level Facebook Ads Podcast
Welcome To The NEXT LEVEL Facebook Ads Podcast with Phil Graham. We help you MASTER Facebook ads and give you an EDGE over your competition. If you want to be PART OF A MOVEMENT that is taki...
Episodes
20 of 127 episodes
EP Bonus: Meta's Earnings Today & What It Means For Advertisers
Every quarter, when Meta announces their earnings and daily active people numbers, I do a quick bonus episode to talk about what this means...
EP 493: Why Is Meta Giving Almost All Your Budget to One Facebook Ad?
Why does Meta give one Facebook ad almost all the budget while the others barely spend? In this episode, learn the difference between optimi...
EP 492: Stop Comparing Your Facebook Ad Results to Other Businesses
What's a "good" CTR, CPM, or cost per lead? The answer depends far more on your business than on industry benchmarks. In this episode, learn...
EP 491: Are Your Facebook Ads Asking for Too Much Commitment Too Soon?
Your Facebook ad may be reaching the right person but sometimes asking them to make too big of a decision too quickly. In this episode, lear...
EP 490: Paying Too Much Attention to Your Facebook Ads?
Checking Facebook Ads Manager all day can sometimes make normal performance swings feel like emergencies. In this episode, learn how to sepa...
EP 489: Are Your Facebook Ads Too Safe to Get Attention?
Your Facebook and Instagram ads can be polished, professional, and still completely forgettable. In this episode, learn how playing it too s...
EP 488: What Happens After Someone Sees Your Facebook Ad but Doesn't Click?
What happens when someone sees your Facebook or Instagram ad but never clicks it? More than you might think. In this episode, learn how ads...
EP 487: Are Your Facebook Ads Costing You Sales and Hurting Your Reputation?
Your Facebook and Instagram ads are saying more about your business than you may realize. Phil breaks down how discounts, pricing, AI-genera...
EP 486: Are You Testing Different Facebook Ad Angles & Ideas?
In this episode, Phil shares how to develop strategic angles based on customer problems, motivations, and awareness levels. He also explains...
EP 485: When a Facebook Ad Problem Is Really a Sales Problem
The ads generated the lead, but what happened next? Slow responses, weak follow-up, and poor lead handling can make good advertising look br...
EP 484: Did Facebook Ads Really Cause That Sale?
Ads Manager gave your Facebook ad credit for the sale, but did the ad truly cause it? This episode breaks down attribution, overlapping mark...
EP 483: What Your Facebook Ad Comments Are Trying to Tell You
Your ad comments contain more than questions and complaints. They can reveal hidden objections, confusing messaging, new creative angles, an...
EP 482: Are You Training Meta to Find the Wrong People?
Meta may not be finding the wrong people by accident. You might be training it to do exactly that. In this episode, discover how your conver...
EP BONUS: What Meta's Q2 Numbers Mean For Your Ad Costs
Meta just reported Q2 2026, and two numbers in there directly affect what you may be paying for ads right now. Average price per ad is up 12...
EP 481: The Facebook Ad Account Cleanup I'd Do Before Spending Another Dollar
Before launching more campaigns, testing more ads, or changing the strategy again, some ad accounts need a cleanup. In this episode, I walk...
EP 480: Why Panic Is So Expensive in Facebook Ads
One of the most expensive things in Facebook advertising is not always a bad ad. Sometimes it is a bad reaction. In this episode, I explain...
EP 479: The Hidden Bottleneck Between the Ad Click and the Sale
Sometimes the ad is not the real problem. Sometimes the landing page is not either. The real issue may be what happens after someone clicks,...
EP 478: Why Your Facebook Ads Need a Stronger Point of View
Many Facebook and Instagram ads are technically fine, but easy to ignore. In this episode, I explain why stronger ads often start with a str...
EP 477: Facebook Ad Library: Don't Make These Competitor Research Mistakes
Meta's Ad Library can be a useful research tool, but many advertisers use it in a way that can lead to bad assumptions and poor decisions. I...