Naughty Bites Podcast Season 1: Episode 11: Dream Job: Navigating Pathways to Success With Mandeep Kaur Nijjer

What stereotypes have you had or experienced as a South Asian woman? In this episode of the Naughty Bites Podcast I explore the personal and social impact of stereotypes “you must be really smart”, and “you will probably become a lawyer, doctor, or engineer” through honest confessions with Mandeep Kaur Nijjer. As a Chief Executive Officer at her Global Influencer Talent Marketing and Public Relations Agency, we discuss how influencer marketing has become a hybrid phenomenon, merging the advertising logics of celebrity endorsements with social media’s engrossment with ‘authentic’ and self-generated consumer content. We reflect and re-evaluate how aspiring influencers and industry professionals can face barriers to participation and success, including systemic inequalities of gender, race and class, infrastructural inequalities in digital/media in terms of access to influencer agencies, and social media visibility. Find Naughty Bites on: Instagram (@anishamistryfernandez) Hosted on Acast. See acast.com/privacy for more information.

You can listen to Naughty Bites Podcast Season 1: Episode 11: Dream Job: Navigating Pathways to Success With Mandeep Kaur Nijjer online on Radio and Podcast. Open the player on this page to stream the available audio.

Naughty Bites Podcast Season 1: Episode 11: Dream Job: Navigating Pathways to Success With Mandeep Kaur Nijjer is an episode from Naughty Bites Podcast by Anisha Mistry Fernandez.

This episode is 1:00:29 long.

This episode was published on Sep 26, 2022.

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