Episode #972: Peter Lloyd-Lister: Using Skool Auctions to Generate Massive Revenue!

For coaches looking for a fresh way to inject a burst of revenue into their businesses without the fatigue of a traditional launch, this episode dives into a unique strategy: Skool auctions. Joining Marc today is Peter Lloyd-Lister, who helps coaches run high-energy auctions inside Skool communities. This isn't the fast-talking, old-school variety though - it's a strategic, online process that turns a simple community into a revenue-generating machine! In this episode, Peter explains how he's helped coaches generate 6-figure results with Skool groups of fewer than 200 members, and why the direct messaging power of Skool makes it the ultimate platform for this model compared to traditional Facebook groups. The conversation also covers a zero-risk way to bring an auctioneer onto a coaching team and provides a behind-the-scenes look at the auction Peter and Marc are running together inside the brand-new Secret Coach Club . If you're ready to stop shouting into the social media void and start using a strategy that gets people raising their hands and their bids, Peter shares exactly how to get the ball rolling! What You'll Hear In This Episode: A high-level breakdown of how a Skool auction works and the psychological importance of starting bids at just $1. The technical setup and cost of Skool, and why it's arguably the most user-friendly community platform for coaches today. Finding the "Goldilocks" zone for auction frequency and how long you should wait between events to avoid audience fatigue. Why your auction prize doesn't have to be your core offer and how to use the backend to sell your high-ticket programs. The reasons that the strongest auctions are built on community value and the dangers of treating your group as a ghost town between events. Real-world case studies from Peter of Skool auctions generating 6-figure revenue with groups as small as 180 members. Why Peter follows a 43-step checklist to maximize revenue and how to leverage an auctioneer with zero upfront risk. A sneak peek inside the brand-new Secret Coach Club and how to watch the auction process unfold in real-time. LINKS: 20% Off 24-Hour Skool Auctions Service (For Natural Born Coaches Listeners) The Brand-New Secret Coach Club Is Coming May 13th - Get Access Here! Need help launching a podcast or editing your current show? This podcast is proudly sponsored, edited and produced by PodAssist. Visit their website below for more info! Book a no-obligation 1:1 strategy call with Marc for your coaching business: If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here! Join The Coaching Jungle Facebook Group! Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients! Grow your business with The Coaching Jungle Mastermind! If you have a product or service that helps coaches, and you'd like to get it in front of 100,000 of them:

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Episode #972: Peter Lloyd-Lister: Using Skool Auctions to Generate Massive Revenue! is an episode from Natural Born Coaches by Marc Mawhinney.

This episode is 19:34 long.

This episode was published on May 4, 2026.

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