Episode #970: Bryce Hoffman: Using the Red Team Strategy to Stress-Test Your Coaching Business

In nearly a thousand episodes of Natural Born Coaches, a topic like this has never been tackled! Today, Marc is joined by Bryce Hoffman, the founder of Red Team Thinking and a former business journalist who has spent decades looking inside the world's most successful organizations, as he dives into the concept of Red Teaming, a methodology originally developed by military and intelligence agencies to stress-test strategies and navigate extreme uncertainty. In a world that feels increasingly volatile, complex, and disrupted by AI, the old way of doing things isn't just a choice; it's a liability. Bryce breaks down how coaches can use these tools to help leaders challenge their own assumptions, identify unseen threats, and surface missed opportunities that others are walking right past, plus much more. Bryce is hosting a Red Team Coaching Bootcamp next Monday, April 27th at 12 PM EST. Listeners will learn foundational tools like Think-Write-Share and the Six Strategic Questions to help clients navigate complexity with clarity, and you can claim your spots now at ! What You'll Hear In This Episode: Defining the concept of red teaming within a business context and how deliberate challenge can actually strengthen an organization's strategy. A look at the massive shifts in the coaching industry over the last few years and the disruptive impact of a "VUCA world". How coaches can help leaders establish their unique value and build cognitive resilience in a market flooded with low-cost alternatives. The one critical limitation of AI and why this is important for coaches to understand. Practical steps for applying red team thinking to your own coaching business by focusing on the three Cs: Clarity, Capability, and Culture. A sneak peek at the upcoming Red Team Coaching Bootcamp and the two foundational tools that mine the hidden wisdom already existing within an organization. LINKS: Register for Bryce's Red Team Bootcamp (Happening Next Monday, April 27th, 2026)! Bryce's Website , Podcast & Book Red Team Thinking's Website Need help launching a podcast or editing your current show? This podcast is proudly sponsored, edited and produced by PodAssist. Visit their website below for more info! Book a no-obligation 1:1 strategy call with Marc for your coaching business: If you'd like more coaching clients without sending cold messages or spending money on ads, the Natural Born Coach Program is for you. Get the details here! Join The Coaching Jungle Facebook Group! Become a Coaching Jungle VIP member which includes special posting perks in the group to reach almost 30,000 potential clients! Grow your business with The Coaching Jungle Mastermind! If you have a product or service that helps coaches, and you'd like to get it in front of 100,000 of them:

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Episode #970: Bryce Hoffman: Using the Red Team Strategy to Stress-Test Your Coaching Business is an episode from Natural Born Coaches by Marc Mawhinney.

This episode is 23:06 long.

This episode was published on Apr 20, 2026.

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