Business

Native Advertising PowerHouse

We help marketers become successful with native advertising

Episodes

11 episodes

Guest of the day: Adrian Michaels, Director of FirstWord Media How do you as a brand implement newsroom mentality and rigour as a brand? Do...

00:46:05Dec 12, 2018

Guest of the day: Joanna Carrigan, Head of Branded Content at News UK How do you build branded content revenues? How do you price yourself a...

00:55:41Nov 27, 2018

Guest of the day: Mary Gail Pezzimenti, VP of Content at CBS Interactive Should editorial teams and branded content teams work together - an...

00:53:30Nov 13, 2018

Guest of the day: Juliane Sydow, Director of Axel Springer Brand Studio How does a brand studio successfully work with native advertising ac...

00:41:54Oct 31, 2018

Guest of the day: Carla Johnson, world-renowned storyteller, author, keynote speaker and Principal at Type A Communications. How do you beco...

00:45:02Oct 16, 2018

Guest of the day: David Landes, Content Director at Tales Content Creators. Should you as a brand aim for channel-neutrality or what some ca...

00:50:15Oct 2, 2018

Guest of the day: Anna Arvidsson, Head of Bonnier News Brand Studio How do you as a brand studio deliver native advertising to several publi...

00:52:19Sep 20, 2018

Guest of the day: Tim Clark, VP, Head of Native Advertising at SAP How did SAP, the big multi-national software company, get into native adv...

00:52:14Sep 4, 2018

Guest of the day: Melanie Deziel, Branded Content Consultant & Founder of StoryFuel How do you make brands understand that they need to let...

00:58:45Aug 28, 2018

Guest of the day: Fara Warner, Journalist and Digital Media Expert How do you succeed in getting a great relationship with your brand client...

00:57:44Aug 28, 2018

Guest of the day: Graham McDonnell, International Creative Director, The New York Times, T Brand Studio How do you start op a studio from sc...

00:37:49Aug 28, 2018