REIT Investor & Author Jussi Askola on Sector’s Advantages Versus Private Real Estate

Jussi Askola, president of Leonberg and author of the recently published book The REIT Advantage, joined the REIT Report podcast to share why he believes REITs typically offer a better investment option than private real estate. While acknowledging the benefits of a mix of public and private real estate, “in most cases, REITs make more sense for the majority of investors,” Askola said. Higher returns, liquidity, diversification, significant economies of scale, and access to the best talent are among the key reasons investors should consider REITs, he added. In addition to highlighting what he sees as the elements of a strong REIT management strategy, Askola discussed options for how to navigate the diverse set of REIT property sectors according to an investor’s risk tolerance and need for income. He also touched on how the sector might evolve and diversify going forward. “I'm very optimistic about the long-term prospects of REITs,” Askola said. Typically, “REITs offer better returns with lower risk and less required effort… than private real estate,” he concluded.

You can listen to REIT Investor & Author Jussi Askola on Sector’s Advantages Versus Private Real Estate online on Radio and Podcast. Open the player on this page to stream the available audio.

REIT Investor & Author Jussi Askola on Sector’s Advantages Versus Private Real Estate is an episode from Nareit's REIT Report Podcast by Nareit.

This episode is 16:52 long.

This episode was published on Feb 26, 2026.

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