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Here’s today’s tip: Titles for staff and volunteers are free and make people feel important. Money is tight on the campaign trail…but you ne...
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Small things can make all the difference! We distill some of the most powerful campaign tips our coaches have learned into these bite-sized, actionable episodes!

Here’s today’s tip: Titles for staff and volunteers are free and make people feel important. Money is tight on the campaign trail…but you ne...

Here’s today’s tip: The campaign schedule should include family time, relaxation and sleep. Life doesn’t stop just because you launch a poli...

Here’s today’s tip: “Big Jobs usually go to the men who prove their ability to outgrow the small ones.” – Teddy Roosevelt Teddy was right ab...

Here’s today’s tip: Get-Out-The-Vote may be the last phase of the campaign but should be planned at the beginning. Planning campaigns backwa...

Here’s today’s tip: When scheduling the candidate, anchor on events and fill in with canvassing, fundraising and small groups. Scheduling th...

Here’s today’s tip: Buy URLs you want to use AND ones you don’t want your opponent to use against you. Buy theirs too! I bought RazShafer.co...

Here’s today’s tip: Always make sure your campaign mailing address is listed on your website donation page. In a world dominated by digital...

Here’s today’s tip: “The dignity of a prime minister, like a lady’s virtue, is not susceptible to partial diminution.” – Winston Churchill A...

Here’s today’s tip: Hire a professional to execute thorough opposition research and a vulnerability study early in the campaign. There are a...

Here’s today’s tip: “I offer my opponents a bargain: if they will stop telling lies about us, I will stop telling the truth about them.” Adl...

Here’s today’s tip: Every candidate should have daily and weekly goals for fundraising calls and door knocks. What are yours? Galileo, the f...

Here’s today’s tip: Be accessible. If voters and supporters can’t reach you on the campaign trail, they’ll doubt they will once you’re elect...

Here’s today’s tip: It’s virtually impossible to practice a speech too much. Practice. Practice. Practice. Have you ever heard somebody give...

I’m a huge fan of the book Extreme Ownership by Jocko Willink and Leif Babin. If you haven’t read it, you should. One of the central points...

It’s an old saying in the legal profession that any man who chooses to represent himself in court has a fool for a client. The same is true...

Time, Treasurer and Talent are the three primary resources every campaign relies on. Treasurer and Talent are renewable resources but Time i...

Do you like begging for money? Probably not. I sure don’t. And at the beginning of my work fundraising, that’s exactly how it felt. It wasn’...

When was the last time you said something you shouldn’t have in frustration or anger? You may not be able to remember a specific instance bu...

Here’s today’s tip: Money in your account when the polls closed is wasted. We lost the first election I ever helped in because we didn’t giv...

Here’s today’s tip: Don’t call a voter before 9am or after 9pm. Throughout the campaign, you’ll be working non-stop to identify, persuade an...

Here’s today’s tip: His chest is a cage in which two squirrels are at war – his conscience and his career. This quote comes from Winston Chu...

Here’s today’s tip: A politician thinks of the next election; a statesman thinks of the next generation. I love this quote from James Freema...

Here’s today’s tip: Don’t forget: Your opponent reads your website too. Don’t post anything you don’t want used against you. This tip applie...

Here’s today’s tip: Effective door-to-door campaigns are meticulously planned and methodically executed. If there’s one area of campaigns wh...

Here’s today’s tip: Answering hypothetical questions is a great way to lose ACTUAL elections. I hate hypothetical questions in campaigns. I’...

Here’s today’s tip: Rejection on the campaign trail is a fact of life. Dust yourself off and get back on the horse. I don’t remember the fir...

Here’s today’s tip: Projecting enthusiasm is critical. I don’t care how tired, stressed or far down you are in the polls. Smile! If you’re r...

Here’s today’s tip: Free interns are awesome! Get all you can, train them well and keep them busy. As a former free intern, I endorse this m...

Here’s today’s tip: All campaign documents and material should be secure and accessible. Use the cloud. It’s hard to imagine that just a few...

Here’s today’s tip: Never break the law. You’re not Frank Underwood and you WILL get caught. I pretty well hope that y’all are virtuous, law...

Here’s today’s tip: If you can’t tell someone why you’re running in 30 seconds or less, don’t run. One of the first things we talk about in...

Here’s today’s tip: Handwritten notes are one of the most powerful tools you have. And they’re cheap! Growing up, it felt like pulling teeth...

Here’s today’s tip: There is no greater enemy to your campaign than your own ego. If you’re running for office, you’ve probably got a pretty...

Here’s today’s tip: Every facet of your campaign should be infused with a sense of urgency. No lollygagging. A lot of people equate urgency...

Here’s today’s tip: Don’t just ask winning candidates for advice. Losing teaches lessons winners may never see. I’ve interviewed and talked...

Here’s today’s tip: You need to Work harder AND smarter than your opponent if you want to win. A good plan is awesome and burning a combinat...

Here’s today’s tip: “What orators lack in depth, they make up for in length.” – Charles-Louis de Secondat It’s hard to be concise with our w...

Here’s today’s tip: Never say or write anything you don’t want on Buzzfeed. It’s incredible how social media and the internet have changed c...

Here’s today’s tip: No candidate is an objective participant in their own campaign. Some of the worst candidates I’ve ever seen have a lot o...

Here’s today’s tip: Prepare to be attacked before you are. Anybody familiar with politics or political campaigns has heard about opposition...

Here’s today’s tip: You should never be too busy to listen. Some of the most destructive campaign mistakes I’ve seen originate with a candid...

Here’s today’s tip: Don’t run for a job you can’t excel at. This one seems so simple that some of you are probably saying, “How stupid do yo...

Here’s today’s tip: Never use an endorsement that isn’t in writing. Endorsements are awesome and as a candidate, you’ll want to accrue as ma...

Here’s today’s tip: Unless you’re Donald Trump, candidates shouldn’t wear hats. If you want the perfect visual example of why hats aren’t a...

Here’s today’s tip: Communication isn’t what I say, it’s what YOU hear. My dad started telling me this when my age was still in the single d...

Here’s today’s tip: Never lie or embellish your campaign bio. You WILL get caught. This seems on the surface like a no-brainer…but you’d be...

Here’s today’s tip: A good message without proper repetition is wasted air. A good message without proper repetition is wasted air. A good m...

Here’s today’s tip: Never pass up an opportunity to say, “Thank you!” There are no two words in the English language more powerful than “Tha...

Here’s today’s tip: You can’t win a campaign by working banker’s hours. Taking on a campaign, depending on the scope, is basically like sign...

After more than a year of publishing the How to Run for Office Podcast, we’re launching a new podcast channel! For the last 60 episodes, our...