Titles for staff and volunteers are free and make people feel important.
Here’s today’s tip: Titles for staff and volunteers are free and make people feel important. Money is tight on the campaign trail…but you ne...
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Government & Organizations
My Campaign Coach Minute
Small things can make all the difference! We distill some of the most powerful campaign tips our coaches have learned into these bite-sized, actionable episodes!
My Campaign Coach Minute Podcast Guide
Listen to My Campaign Coach Minute, a Government & Organizations podcast by Raz Shafer, Founder of My Campaign Coach. Stream 50 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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20 of 50 episodesThe campaign schedule should include family time, relaxation and sleep.
Here’s today’s tip: The campaign schedule should include family time, relaxation and sleep. Life doesn’t stop just because you launch a poli...
Big jobs usually go to the men who prove their ability to outgrow the small ones.
Here’s today’s tip: “Big Jobs usually go to the men who prove their ability to outgrow the small ones.” – Teddy Roosevelt Teddy was right ab...
Get-Out-The-Vote may be the last phase of the campaign but should be planned at the beginning.
Here’s today’s tip: Get-Out-The-Vote may be the last phase of the campaign but should be planned at the beginning. Planning campaigns backwa...
When scheduling the candidate, anchor on events and fill in with canvassing, fundraising and small groups.
Here’s today’s tip: When scheduling the candidate, anchor on events and fill in with canvassing, fundraising and small groups. Scheduling th...
Buy URLs you want to use AND ones you don’t want your opponent to use against you. Buy theirs too!
Here’s today’s tip: Buy URLs you want to use AND ones you don’t want your opponent to use against you. Buy theirs too! I bought RazShafer.co...
Always make sure your campaign mailing address is listed on your website donation page.
Here’s today’s tip: Always make sure your campaign mailing address is listed on your website donation page. In a world dominated by digital...
“The dignity of a prime minister, like a lady’s virtue, is not susceptible to partial diminution.” – Winston Churchill
Here’s today’s tip: “The dignity of a prime minister, like a lady’s virtue, is not susceptible to partial diminution.” – Winston Churchill A...
Hire a professional to execute thorough opposition research and a vulnerability study early in the campaign.
Here’s today’s tip: Hire a professional to execute thorough opposition research and a vulnerability study early in the campaign. There are a...
I offer my opponents a bargain: if they will stop telling lies about us, I will stop telling the truth about them. – Adlai Stevenson
Here’s today’s tip: “I offer my opponents a bargain: if they will stop telling lies about us, I will stop telling the truth about them.” Adl...
Every candidate should have daily and weekly goals for fundraising calls and door knocks. What are yours?
Here’s today’s tip: Every candidate should have daily and weekly goals for fundraising calls and door knocks. What are yours? Galileo, the f...
Be accessible. If voters and supporters can’t reach you on the campaign trail, they’ll doubt they will once you’re elected.
Here’s today’s tip: Be accessible. If voters and supporters can’t reach you on the campaign trail, they’ll doubt they will once you’re elect...
It’s virtually impossible to practice a speech too much. Practice. Practice. Practice.
Here’s today’s tip: It’s virtually impossible to practice a speech too much. Practice. Practice. Practice. Have you ever heard somebody give...
The Candidate sets the tone for their Campaign’s work ethic and motivation.
I’m a huge fan of the book Extreme Ownership by Jocko Willink and Leif Babin. If you haven’t read it, you should. One of the central points...
Never be your own campaign manager. You’ll suck at both jobs.
It’s an old saying in the legal profession that any man who chooses to represent himself in court has a fool for a client. The same is true...
There’s no such thing as starting a campaign too early.
Time, Treasurer and Talent are the three primary resources every campaign relies on. Treasurer and Talent are renewable resources but Time i...
Nobody is a better fundraiser than the candidate.
Do you like begging for money? Probably not. I sure don’t. And at the beginning of my work fundraising, that’s exactly how it felt. It wasn’...
Never snap at your staff. If you do, apologize quickly.
When was the last time you said something you shouldn’t have in frustration or anger? You may not be able to remember a specific instance bu...
Money in your account when the polls closed is wasted.
Here’s today’s tip: Money in your account when the polls closed is wasted. We lost the first election I ever helped in because we didn’t giv...
Don’t call a voter before 9am or after 9pm.
Here’s today’s tip: Don’t call a voter before 9am or after 9pm. Throughout the campaign, you’ll be working non-stop to identify, persuade an...