My Big Idea #68, How to set up your own homeware design company

Homeware designer Elizabeth Elsey of interiors brand Elizabeth Scarlett talks to ASOS editor at large Danielle Radojcin about producing everything from cute cushions to luxe bed linen and the challenges of making her creative vision a success.Having studied fine art at Central St Martins then switching to a business degree at Westminster University, Elizabeth launched Elizabeth Scarlett in 2013, using her signature hand-painted designs to adorn lifestyle products, which are now stocked in high-end stores such as Fortnum & Mason, and as far afield as Ibiza and St Tropez.Elizabeth has just gone full time with Elizabeth Scarlett, having previously combined her work on her homeware range with working for high-street retailers including John Lewis and B&Q. She has used the commercial knowledge she also gained from her time on the retail graduate scheme at Tesco with her eye for design to create a high-quality but affordable lifestyle range that is increasingly loved by 20-somethings.Now, with a candle collection in the pipeline, Elizabeth is proof that passion, allied with appealing design and commercial nous can take you a long way. (And some wise words of advice from the Oliver Bonas himself don’t hurt either!)Here’s Elizabeth’s big idea. Hosted on Acast. See acast.com/privacy for more information.

You can listen to My Big Idea #68, How to set up your own homeware design company online on Radio and Podcast. Open the player on this page to stream the available audio.

My Big Idea #68, How to set up your own homeware design company is an episode from My Big Idea.

This episode is 25:53 long.

This episode was published on Oct 11, 2016.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from My Big Idea when more episodes are available from the podcast feed.