The Sportswear Strategist (KIM YoungAh, adidas)

Things are finally looking up for international sportswear brands in China in 2023. For the previous few years, almost all brands were suffering due to instability of the market during COVID and the rise in popularity of Chinese domestic competitors. With this as the backdrop to our conversation - recording last year - a big thanks goes to today's guest Kim YoungAh for offsetting these heavier topics with a very lighthearted and cheerful conversation about her career in merchandising at Nike, adidas, Fila, Gap and Crocs. The episode also includes a catch-up interview with: Wendy Saunders from Season 02 Episode 12 00:00 - Trailer & Intro 01:27 - Part 1 20:14 - Part 2 27:12 - Outro 29:07 - Catch-Up Interview

You can listen to The Sportswear Strategist (KIM YoungAh, adidas) online on Radio and Podcast. Open the player on this page to stream the available audio.

The Sportswear Strategist (KIM YoungAh, adidas) is an episode from Mosaic of China by Oscar Fuchs.

This episode is 33:10 long.

This episode was published on Apr 11, 2023.

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