#88 When Domino’s Offered Unlimited Pizza…and Instantly Regretted It (Pocket Change)

What happens when a pizza company promises free pizza for life to anyone brave (or foolish) enough to get their logo tattooed? Chaos. Beautiful, cheesy chaos. In this episode of Pocket Change, David W Byrne dives into the unbelievable true story of the 2018 Domino’s promotion in Russia where the company accidentally inspired thousands of people to get permanent tattoos for a lifetime of pizza… only for Domino’s to panic and pull the plug days later. You’ll hear about: 🍕 The man who tattooed the logo on his forehead 🍕 Tattoo shops running out of ink 🍕 Domino’s realising they’d just given away millions in pizza 🍕 The desperate rule change to cap the winners at 350 people 🍕 And the people who STILL got the tattoo afterwards A hilarious reminder that the internet will ALWAYS say yes to free food and that marketing teams should probably own a calculator. 🎙️ Money2Byrne The Podcast That Looks at the Lighter Side of Business.

You can listen to #88 When Domino’s Offered Unlimited Pizza…and Instantly Regretted It (Pocket Change) online on Radio and Podcast. Open the player on this page to stream the available audio.

#88 When Domino’s Offered Unlimited Pizza…and Instantly Regretted It (Pocket Change) is an episode from Money2Byrne by David W Byrne.

This episode is 00:05:56 long.

This episode was published on Nov 14, 2025.

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