Evidence-based in clinic, Gut-feel in business

Dr. Kevin Christie hosts a solo episode of Modern Chiropractic Mastery exploring why evidence-based chiropractors may resist business coaching. The main discussion outlines seven reasons for coaching resistance: (1) the “coaching paradox,” where clinicians demand evidence clinically but reject proven business mentorship (2) the “I can figure it out myself” trap and trial-and-error costs (3) imposter syndrome and vulnerability around sharing business details (4) bad industry coaching experiences, hard sales, and cookie-cutter protocols, with a call for frameworks over forced systems (5) ROI skepticism, citing research showing ~6–8x returns and strong small-business impact (6) isolation and lack of peer sounding boards (7) the “timing” excuse Christie encourages aligned, values-based coaching and points listeners to modernchiropracticmastery.com .

You can listen to Evidence-based in clinic, Gut-feel in business online on Radio and Podcast. Open the player on this page to stream the available audio.

Evidence-based in clinic, Gut-feel in business is an episode from Modern Chiropractic Marketing Show by Kevin Christie.

This episode is 26:22 long.

This episode was published on Feb 26, 2026.

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