Dheeraj Sinha, CEO & Chief Strategy Officer, Leo Burnett

Ramesh Menon feels that Dheeraj & his team have transcended advertising. And that is really a testament to the changing culture at Leo Burnett. Plus there is a distinct pattern of communication for their brands that reflects that changing culture. Hrishi K is keen to know what's the new way to market in India & Dheeraj's take on specialised marketing for Gen Z which has limited attention spans. This is for all you media strategy & advertising watchers!

You can listen to Dheeraj Sinha, CEO & Chief Strategy Officer, Leo Burnett online on Radio and Podcast. Open the player on this page to stream the available audio.

Dheeraj Sinha, CEO & Chief Strategy Officer, Leo Burnett is an episode from Minding My Business - The CEO Story with Ramesh Menon & Hrishi K by HT Smartcast .

This episode is 41:20 long.

This episode was published on Apr 26, 2022.

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