Summer Fridays' Marianna Hewitt On Co-Creating The Internet's Favourite Beauty

In today’s episode Kate is joined in the studio by Summer Fridays co-founder Marianna Hewitt. After growing a loyal audience as a beauty blogger, Marianna (alongside co-founder and fellow content creator Lauren Ireland) noticed a gap in the skincare space for a range of efficacious products that combine aesthetically pleasing packaging and consciously curated ingredient lists. Together, under the name Summer Fridays, the pair launched the Jet Lag Mask which became an instant hit thanks to its multipurpose, nourishing formula and iconic blue packaging. In the seven years since, the LA-based brand has released countless other viral hits, including the mega-popular Lip Butter Balms, aiming to create beauty bag essentials that look cute and work effortlessly. Marianna joins us to share the inspirations behind the now-iconic Jet Lag Mask, her personal beauty routine and the story of how she met MECCA Founder Jo Horgan. Read more on The MECCA Memo: The Beauty Marianna Hewitt Won’t Travel Without The Latest Status Symbol? Lip Balm Dewy In-Flight Skin? Unheard Of, Unless You’re Summer Fridays’ Lauren Ireland Products mentioned: Summer Fridays Lip Butter Balm Summer Fridays Jet Lag Mask Summer Fridays Jet Lag Deep Hydration Serum Summer Fridays Super Amino Gel Cleanser Summer Fridays Light Aura Vitamin C + Peptide Eye Cream Summer Fridays Shade Drops Mineral Milk Summer Fridays Cloud Dew Gel Cream Moisturiser Summer Fridays Sheer Skin Tint Summer Fridays Heavenly Sixteen™ All-In-One Face Oil Summer Fridays Dream Lip Oil Host: Kate Blythe Producers: Kerri Gordon & Ruby Devlin Editor: Ruby Devlin Loved the latest episode of MECCA Talks? Don’t forget to follow, rate and review (and give us a shoutout in the group chat!). MECCA Talks wishes to acknowledge the Traditional Custodians of the land on which we recorded this episode at our studio in Naarm: the Wurundjeri people of the Kulin nation. We pay respect to Elders – past and present. We recognise their ongoing connection to this beautiful country, with knowledge and stories that have been handed down since time immemorial. Hosted on Acast. See acast.com/privacy for more information.

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Summer Fridays' Marianna Hewitt On Co-Creating The Internet's Favourite Beauty is an episode from MECCA Talks by kerri.gordon@mecca.com.au .

This episode is 38:00 long.

This episode was published on Feb 5, 2025.

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