Hungry for Learning: Wendy’s Will Croushorn

On today’s episode, Wendy’s product manager Will Croushorn joins Sam to share how FreshAi, the fast-food restaurant’s voice-based AI ordering system, is reinventing the drive-through experience for millions of customers. From handling 200 billion ways to order a Dave’s Double burger to making fast food more accessible for guests in multiple languages, Will reveals how empathy and innovation will positively impact the future of convenience. Learn how his team turns speech data into insight, builds trust in automation, and can even hide a few Easter eggs in your next order. Read the episode transcript here. That's a wrap on Season 12! We'll back in January with a bonus episode. *Please take our listener survey: mitsmr.com/podcastsurvey It's short — we promise! — and all respondents will receive a free MIT SMR article collection, "Maximizing the Value of Generative AI." Guest bio: Will Croushorn is a product leader at Wendy’s and cocreator of its drive-through voice agent, FreshAi, which handles more than 150,000 orders each day across hundreds of stores throughout the U.S. Recognized by Fast Company as one of the “Next Big Things in Tech,” the artificial intelligence platform shows that AI can deliver measurable impact at enterprise scale. Croushorn’s career has been shaped by relentless curiosity: He started a school in northern Iraq, became fluent in Behdini Kurdish, and now advances vision and multimodal AI serve customers in entirely new ways. Me, Myself, and AI is a podcast produced by MIT Sloan Management Review and hosted by Sam Ransbotham. It is engineered by David Lishansky and produced by Allison Ryder. We encourage you to rate and review our show. Your comments may be used in Me, Myself, and AI materials. ME, MYSELF, AND AI® is a federally registered trademark of Massachusetts Institute of Technology. All rights reserved.

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Hungry for Learning: Wendy’s Will Croushorn is an episode from Me, Myself, and AI by MIT Sloan Management Review.

This episode is 31:34 long.

This episode was published on Dec 16, 2025.

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