227: This company is building the IKEA of India

Beautiful things shouldn’t cost the world. India exports - $13B in home decor annually, expected to cross - $21B by 2030. Factories everywhere. But almost no global consumer brands built from here. In this episode of Z47 Moments, Sudipto Sannigrahi sits down with Abhik Ghosh, Co-founder & CEO of Trampoline (ex-Amazon, Wayfair), to unpack how they’re building an India-to-world home decor brand, starting factory-first. Abhik breaks down: Why they chose B2B before B2C and how it creates predictability How trust with factories and sofa changed payment terms from advances to credit How they reduced working capital in a 90–120 day category to under 30 days Why “value” in Western markets means quality first, not just price How AI powers creative, catalog, and performance marketing And what it takes to build a brand across borders, from India to the UK and beyond. This is a conversation about systems, sequencing, and discipline. If you’re building in D2C, exports, supply chain, or global consumer categories, this episode offers a practical playbook. Chapters ⁠00:00⁠ Why build a global brand from India ⁠01:05⁠ Founders’ background Amazon, Wayfair, Europe ⁠02:10⁠ India home decor opportunity $13B → $21B ⁠03:30⁠ Broken supply chain 8k–10k factories ⁠05:00⁠ Factory-first model explained ⁠07:10⁠ Starting with 4–5 factories → 30 today ⁠09:20⁠ Why cross-border must start B2B ⁠11:40⁠ Wayfair & Williams-Sonoma playbook ⁠13:40⁠ Selling to UK from India ⁠15:10⁠ Customer value 30–80% savings promise ⁠17:10⁠ Western home refresh behavior 4-year cycle ⁠18:40⁠ GTM B2B acquisition strategy ⁠20:00⁠ D2C strategy Why avoid marketplaces ⁠21:40⁠ Unit economics & working capital under 30 days ⁠24:10⁠ Pre-orders & dropshipping from India ⁠26:00⁠ ROAS, LTV/CAC & marketing efficiency ⁠27:30⁠ Selection & design prediction ⁠29:00⁠ Unexpected demand signals ⁠30:20⁠ AI-generated creatives & catalog 100% AI product imagery ⁠35:10⁠ 2030 Long-term global brand ambition Follow Z47 Website - ⁠ ⁠ Instagram - ⁠ / z47.vc ⁠ LinkedIn - ⁠ / z47-vc ⁠⁠#ikea⁠ ⁠#howtostartastartup⁠

You can listen to 227: This company is building the IKEA of India online on Radio and Podcast. Open the player on this page to stream the available audio.

227: This company is building the IKEA of India is an episode from Matrix Moments by Matrix Partners India.

This episode is 36:04 long.

This episode was published on Feb 24, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Matrix Moments by Matrix Partners India when more episodes are available from the podcast feed.