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NFL Kickoff: the science gets more damning, but the money keeps growing artwork
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NFL Kickoff: the science gets more damning, but the money keeps growing

Masters of Scale with Reid Hoffman by WaitWhat

Sep 8, 202600:25:02Business

The NFL is the world's most valuable sports business, and it keeps growing. But is the growth sustainable? Sports journalist Michele Steele joins Rapid Response to kick off the 2026-2027 NFL season with a clear-eyed look...