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How Poppi’s founders built a new soda brand worth $2 billion

Masters of Scale with Reid Hoffman by WaitWhat

Apr 30, 202600:33:47Business

Allison and Stephen Ellsworth hyperscaled their healthier soda brand Poppi to a truly gigantic exit to Pepsi – nearly $2 billion – and changed an entire category. The married co-founders talk with host Jeff Berman about...

About This Episode

How Poppi’s founders built a new soda brand worth $2 billion is an episode from Masters of Scale with Reid Hoffman by WaitWhat. Allison and Stephen Ellsworth hyperscaled their healthier soda brand Poppi to a truly gigantic exit to Pepsi – n...

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Published Apr 30, 2026, 00:33:47 long, audio available.

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What is How Poppi’s founders built a new soda brand worth $2 billion about?

Allison and Stephen Ellsworth hyperscaled their healthier soda brand Poppi to a truly gigantic exit to Pepsi – nearly $2 billion – and changed an entire category. The married co-founders talk with host Jeff Berman about what it takes to juggle a growing company and family at the same time, how savvy social media strategy helped them stand out, and what happens when you decide to run a Superbowl ad ... four days before the Big Game.

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How Poppi’s founders built a new soda brand worth $2 billion is an episode from Masters of Scale with Reid Hoffman by WaitWhat.

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This episode is 00:33:47 long.

When was this episode published?

This episode was published on Apr 30, 2026.

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Which podcast is this episode from?

How Poppi’s founders built a new soda brand worth $2 billion is from Masters of Scale with Reid Hoffman by WaitWhat.

What are the episode details?

Published Apr 30, 2026 and 00:33:47 long