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How Coach scaled from a single store into a global icon artwork
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How Coach scaled from a single store into a global icon

Masters of Scale with Reid Hoffman by WaitWhat

May 21, 202600:28:27Business

When Lew Frankfort joined Coach half a century ago, it was a small NYC handbag maker without a single storefront. Frankfort reveals how he scaled the brand into a global icon worth more than 20 billion dollars with a sig...

About This Episode

How Coach scaled from a single store into a global icon is an episode from Masters of Scale with Reid Hoffman by WaitWhat. When Lew Frankfort joined Coach half a century ago, it was a small NYC handbag maker without a single storefront. Fra...

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This episode belongs to Masters of Scale with Reid Hoffman.

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Episode Details

Published May 21, 2026, 00:28:27 long, audio available.